In business, your ‘why’ is your purpose — your reason for being. Your ‘why’ can differentiate your business, but first you need to work out what it is.
Are you creating a barrier between you and your target audience?
In this article, I’ll reveal three business copywriting mistakes that create a barrier between your business and its target audience.
Are your communications a little bit woolly?
Copy that’s imprecise or fuzzy on the details does nothing to promote your authority or inspire confidence and trust. Here’s how to change that.
Down with pop-ups!
Are pop-ups on your website adversely impacting your user experience — and driving leads away instead of converting them to customers?
Apostrophes and how to use them
The apostrophe is simple to use and only has three different applications. In this article I’ll show you how to use them correctly.
How to prune your copy
Cutting certain words, features and details from your copy makes it stronger, punchier and more effective. In this article I’ll tell you what to cut.
My top 20 tips for new and aspiring freelance copywriters
I started my copywriting career in 2005 and have been freelancing since 2011. In this article I give my top 20 tips for those who are just starting out.
How I became a copywriter: Part three
In the final part of this three-part article, I’ll tell you why I first started freelancing and how I built my freelance copywriting business.
How I became a copywriter: Part two
In the second part of this three-part article, I’ll tell you how I got my background in design, marketing and conceptual copywriting.