I decided to make the switch to a paperless office in August 2017. In this article I’ll reveal the frustrations and environmental concerns that prompted it.
What you should know about SEO copywriting
If you’re planning a new website and thinking of hiring an SEO copywriter to take care of your content, this post contains all the information you need.
How to give your copywriter constructive feedback
Your copywriter needs effective, constructive feedback they can understand and work with. Here’s how to give feedback that will get you the result you want.
Writing technical copy for a non-technical audience
In this article I’ll show you how to write about more complex topics and issues in a way that the average person can understand them.
The components an effective copywriting brief
If you’re thinking of working with a copywriter, you may be wondering what information they’ll need from you. Here’s a sample of my copywriting brief.
Is your business at risk of being wiped out?
How a SWOT analysis can help your business embrace its strengths and opportunities, address its weaknesses and be proactive in responding to threats.
How to choose a copywriter
If you’re thinking of hiring a copywriter and want to find someone who is a great fit for your project, here’s what you what you should be looking for.
How to order English adjectives
In English, we describe things in a very specific order. Native speakers order their adjectives in this way automatically — often without even realising!
Is your web copy bone idle?
Is your web copy doing its job? In this article I’ll reveal five signs your web copy isn’t working hard enough and 10 things that could be wrong.