UPDATED JUL 30, 2026
Why hiring a copywriter could be the best decision for you if you need to communicate technical information to a non-technical audience.
How I handle technical copywriting for a non-technical audience
UPDATED JUL 30, 2026
One of my specialisms is writing for the average person. Here’s how I handle technical copywriting for an audience with no technical knowledge.
Why your blog content isn’t converting visitors into customers and how to fix it
UPDATED JUL 29, 2026
You’ve been blogging consistently but aren’t seeing any results — and it’s frustrating. Here are 10 reasons your blog might not be working.
A client’s guide to working with a copywriter: the dos and don’ts
UPDATED JUL 29, 2026
Want to get the best from your copy, your copywriter and your working relationship? Read this guide on what to do and what not to do.
20 Secrets for website success
UPDATED JUN 18, 2026
Is your website working hard for your business or snoozing on the job? Here are some pro tips to make sure it’s pulling its weight.
Why do copywriting services vary so much in price?
UPDATED JUN 16, 2026
Copywriters are all unique in their own way. In this post, I look at the key differentiators that affect the way they price their projects.
20 Common copywriting mistakes and a how a copywriter avoids them
UPDATED JUN 16, 2026
In this post, I’ll show you 19 common copywriting mistakes and reveal what a professional copywriter would do instead.
Different types of buyers and how to write content for them
UPDATED JUN 15, 2026
Understanding the different buyer personalities and temperaments can help you create more effective content for your audience.
Simple vs. basic language: why you should know the difference
UPDATED JUN 15, 2026
The terms simple and basic are not interchangeable. In this article I’ll explain the difference and give you four reasons to keep it simple.