Keyword density is designed to please the search engines rather than your human audience. But as search engines improve, it’s becoming much less relevant.
20 Common content marketing mistakes
Are you making any of these 20 common mistakes with your content marketing? Read more to find out what they are, why they’re damaging and how to fix them.
How to deal with negative reviews
Getting a negative review isn’t the end of the world. Responding to it in a prompt and positive way can help to put things right and minimise any damage.
Amateur Content Bingo
Play Amateur Content Bingo. Find 24 Mistakes that amateurs commonly make when creating content and learn how to avoid making them yourself.
How to write about a dull subject without boring your audience
A selection of easy and practical techniques for writing about dull subjects while keeping your readers engaged and interested in what you have to say.
Trusted Partners
If you’re hiring a freelance copywriter you may need additional support from other creatives and agencies. Here are some I would personally recommend.
10 Dos and don’ts when writing for the web
In many ways, writing for the web is different to writing for print. Here are 10 dos and don’ts that will help you improve your online content.
How to find your copywriting niche
If you’re new to copywriting you may have been told that having a niche will improve your prospects and earning potential. But how do you choose one?
5 Easy ways to write with emphasis on social media
Give punch and power to your social media posts with these five simple tips to create emphasis using punctuation and formatting.