Learn the difference between features and benefits and find out how copywriters use both features and benefits in your sales copy.
Why saving time and money aren’t the best reasons to invest in a freelance copywriter
A copywriter will save you time and money, but they can be an asset to your business in lots of other ways, too. Here are some of them.
Looking for a cheap copywriter?
Are you looking for a cheap copywriter because you want to save money on your marketing? If so, maybe I can help you make the right decision.
Pain points: Why you should leave them to the professionals when writing web copy
So many marketers are talking about pain points being the best motivator to make a sale. But should you be listening to their advice?
Show don’t tell in copywriting: when to apply it and how to use it
Show don’t tell is fabulous advice for fiction writers, but it can also work in copywriting, if you know how to apply it properly.
Is your website copy a mismatched patchwork of any old words?
Is your website copy a patchwork of mismatched words you’ve pulled together from different sources? If so, you need to read this — and fix it!
Technical copywriting for a non-technical audience: why it’s best to hire a copywriter
Why hiring a copywriter could be the best decision for you if you need to communicate technical information to a non-technical audience.
4 Customer connection fails that could be costing your business
If your website isn’t converting, it could be because it’s not connecting with your ideal customers. Here’s how to change that.
19 Common copywriting mistakes to avoid when writing about your business
In this post, I’ll show you 19 common copywriting mistakes and reveal what a professional copywriter would do instead.