So many marketers are talking about pain points being the best motivator to make a sale. But should you be listening to their advice?
Show don’t tell in copywriting: when to apply it and how to use it
Show don’t tell is fabulous advice for fiction writers, but it can also work in copywriting, if you know how to apply it properly.
Is your website copy a mismatched patchwork of any old words?
Is your website copy a patchwork of mismatched words you’ve pulled together from different sources? If so, you need to read this — and fix it!
Technical copywriting for a non-technical audience: why it’s best to hire a copywriter
Why hiring a copywriter could be the best decision for you if you need to communicate technical information to a non-technical audience.
4 Customer connection fails that could be costing your business
If your website isn’t converting, it could be because it’s not connecting with your ideal customers. Here’s how to change that.
19 Common copywriting mistakes to avoid when writing about your business
In this post, I’ll show you 19 common copywriting mistakes and reveal what a professional copywriter would do instead.
How to write content for different buyer types
Understanding the different buyer personalities and temperaments can help you create more effective content for your audience.
Simple vs. basic language: why you should know the difference
The terms simple and basic are not interchangeable. In this article I’ll explain the difference and give you four reasons to keep it simple.
How not to set the tone of voice on your website
Getting your brand’s tone of voice right is vital — especially on your website. Here are 10 bad examples you won’t want to copy.