So many marketers are talking about pain points being the best motivator to make a sale. But should you be listening to their advice?


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So many marketers are talking about pain points being the best motivator to make a sale. But should you be listening to their advice?
Show don’t tell is fabulous advice for fiction writers, but it can also work in copywriting, if you know how to apply it properly.
Is your website copy a patchwork of mismatched words you’ve pulled together from different sources? If so, you need to read this — and fix it!
Why hiring a copywriter could be the best decision for you if you need to communicate technical information to a non-technical audience.
If your website isn’t converting, it could be because it’s not connecting with your ideal customers. Here’s how to change that.
In this post, I’ll show you 19 common copywriting mistakes and reveal what a professional copywriter would do instead.
Understanding the different buyer personalities and temperaments can help you create more effective content for your audience.
The terms simple and basic are not interchangeable. In this article I’ll explain the difference and give you four reasons to keep it simple.
Getting your brand’s tone of voice right is vital — especially on your website. Here are 10 bad examples you won’t want to copy.