E.A.T. stands for Expertise, Authority and Trust — three of the things Google likes to see. But how do you demonstrate them and improve your ranking?
A beginner’s guide to backlinks and link-building
Confused about backlinks and link-building? In this guide, I’ll explain backlinks simply, with practical tips on creating them and improving your SEO.
3 Tips for a perfect landing page
Three tips to help you create an effective landing page that draws traffic, satisfies your audience and brings you more sales and enquiries.
How to check your website’s on-page SEO
If your site isn’t ranking, you need to check the SEO. In this article I’ll show you exactly what to look for and what you need to do if there’s a problem.
Is your web copy bone idle?
Is your web copy doing its job? In this article I’ll reveal five signs your web copy isn’t working hard enough and 10 things that could be wrong.
10 Ways to improve your website’s user experience
A good user experience benefits your customers and your profits, by making it easy for them to find what they’re looking for and take the necessary action.
6 Ways your website could be costing you customers
Is your website working as well as it should be? In this article, I’ll highlight 6 ways your website could be costing you customers and how to fix it.