So you’re thinking of getting a new website? But where do you start and who do you contact first: the website copywriter or the web designer?
How to use the heading hierarchy correctly on your website and blog
Website headings have a hierarchy, but many blogs and websites get it wrong. In this article, I’ll explain what it is how to use it and why.
Why your website copy should be preaching to the almost converted
Your website copy is for targeting the prospects who are almost ready to buy. Your blog content should be doing everything else. Here’s why.
Is your website copy a mismatched patchwork of any old words?
Is your website copy a patchwork of mismatched words you’ve pulled together from different sources? If so, you need to read this — and fix it!
“Why is my website not converting?”
You have a website, but it’s not converting into sales or enquiries. So what’s the problem? I asked my LinkedIn community for their insights.
How to improve the pop-ups on your website
How can you create better pop-ups that will boost your conversions without annoying your website visitors? In this article I’ll reveal all!
20 Secrets of a hard-working website
Is your website working hard enough for your business? In this article I’ll reveal 20 components of effective and hard-working websites.
4 Customer connection fails that could be costing your business
If your website isn’t converting, it could be because it’s not connecting with your ideal customers. Here’s how to change that.
Getting to grips with the language changes in GA4
Google Analytics is changing to GA4. In this post I’ll talk you through some of the language changes you need to be aware of.