If you’re in lockdown and looking for some positive, constructive action you can take to benefit your business, I have 20 practical ideas for you.
Practical ways to demonstrate E.A.T.
E.A.T. stands for Expertise, Authority and Trust — three of the things Google likes to see. But how do you demonstrate them and improve your ranking?
How to market your local business online
Local marketing can help you reach more customers in your town, city or county. In this article I’ll explain the dos and don’ts for local marketing success.
Passive voice vs active voice
Passive voice can make your content sound distant, formal and stuffy. Here’s how to recognise it and make your writing more active, engaging and compelling.
A beginner’s guide to backlinks and link-building
Confused about backlinks and link-building? In this guide, I’ll explain backlinks simply, with practical tips on creating them and improving your SEO.
The A to Z of content writing
My A to Z guide gives 26 professional content writing tips to help you create content that’s well-planned, targeted, original and interesting.
Why keyword density can be a bad strategy
Keyword density is designed to please the search engines rather than your human audience. But as search engines improve, it’s becoming much less relevant.
20 Common content marketing mistakes
Are you making any of these 20 common mistakes with your content marketing? Read more to find out what they are, why they’re damaging and how to fix them.
How to deal with negative reviews
Getting a negative review isn’t the end of the world. Responding to it in a prompt and positive way can help to put things right and minimise any damage.