Jenny-Lucas-with-red-warning-sign

In my 10+ years in business, I’ve learned a lot about working with clients.

One of the big things I’ve learned is that we’re not always compatible. You may not like the way I work or appreciate my process. And what I offer may not be what you need.

In the spirit of not wasting your time — or mine — this article will tell you why I’m not the right copywriter for you and why you should think about going elsewhere.

10 Reasons to try another copywriter

Image by Gerd Altmann from Pixabay 

1. You’re looking for the cheapest quote

If you’re looking for the cheapest quote, you won’t find it here.

Effective, well-written copy and content is an investment in your business — not just another expense. And it can pay for itself many times over.

I’m a senior copywriter with more than 20 years’ professional writing experience. I offer effective, results-driven copy that’s meticulously researched and expertly written. It’s not the kind of copy that can be rattled off in half an hour for a few pence a word.

Some other things you should know:

  • I don’t offer discounted rates for more regular work — working more hours for less money doesn’t excite me
  • I don’t respond to haggling — this ain’t a flea market
  • I don’t ‘price match’ with other copywriters — if their price is so great, why aren’t you hiring them?

My prices are commensurate with the value I offer and are non-negotiable.

2. You want a free sample

I don’t work for free. Ever.

Writing free samples doesn’t pay my bills. And it makes no sense to write for free when I have clients who are happy to pay me.

If you want to see samples of my work, you’ll find them in my portfolio, on this blog, and on LinkedIn or my Facebook business page.

If you need to see something else, just ask and I’ll point you in the right direction.

3. You need your copy yesterday

Good ideas can come from the most unlikely places.

But they rarely come while you’re hunched over a hot laptop, hammering out words as though your life depended on it.

When I’m rushing, I don’t have time to put in the work that needs to be done. That means I can’t:

  • Get to know your customers
  • Research your industry and competition
  • Edit and refine my work before I submit it.

I spent years in high pressure jobs, working to tight deadlines. And I often felt that given more time, I’d have done a better job. Now I’m self-employed, I want better for my clients and myself. I want the satisfaction of seeing my clients’ businesses thrive.

Rushing work through is not the way to achieve this — and it benefits neither of us. So I choose not to do it.

4. You’re looking for a ‘yes’ person

I’m a partner and collaborator — not a hired help.

If you’re looking for a copywriter who’ll do exactly as you want, the way you want it done, without question, that’s not me.

If you’re paying for the expertise of a professional, but you don’t want the benefit of their knowledge and experience, or to listen to their sensible advice, then frankly you’re wasting your money.

When clients tell me what they want, often it’s not what they need. A different solution might be more effective, cost less and take effect more quickly.

If we work together, I’ll be invested in your success. And I’ll want to work with you in a way that contributes to that success — doing things in the best way I know how.

If that’s not what you want too, we won’t be a good fit.

5. You think you could write it yourself

You have a crystal clear idea of what you think your copy should sound like and anything else just won’t do.

Maybe you’ve already worked with a copywriter and things didn’t work out for this reason. If this is you, hiring a copywriter may not be the best way to get what you want.

You see, you can give me all the information and guidance you like, but there’s still a good chance I won’t write the copy the way you imagine it should be.

First, because I can’t see inside your head. And second, because the way you think it should be written might not be right for your audience.

Although you’re commissioning and paying for the copy, it’s your audience who’ll be reading it and acting on it. The style and tone of the piece should be suitable for them and their level of understanding. It should also be appropriate for the type of communication you’re creating.

If you think your way is better, the best thing you can do is write the copy yourself and hire a proofreader to check it for errors.

6. You expect my copy to solve all your problems

If you’re expecting my copy alone to transform your business, your expectations may be unrealistic.

Don’t get me wrong — my copy is exceptional, but it doesn’t work in isolation.

There are lots of reasons why copy alone might not help you. For example if:

💩 — Your product isn’t that great
🕸 — Your website has unresolved issues
🎯 — You’re aiming at the wrong market
💬 — Your brand messaging is inconsistent
🛡 — Customers don’t like or trust your brand
😡 — You have bad reviews from other customers.

If you want this to work well, everything else in your business has to be working well too.

7. You don’t want to follow my process

Just as you will expect things from me, I will expect things from you — especially if you want me to meet your deadline and deliver what we’ve agreed.

For these things to happen, you’ll need to follow my process.

This means I’ll need you to complete a copywriting brief and provide all the information I need. And while we’re working together, I’ll need you to be communicative and respond to further questions promptly and fully.

I should also make it clear that I correspond by email only. I don’t accept files or communications sent to me by WhatsApp, Messenger or LinkedIn. This is because I may have to refer to our previous conversations and I need everything in one place.

8. You just want words to fill a space

Your designer/SEO has sent you because you need words for your website or blog.

But you don’t really care about the quality or effectiveness of those words. You just want them because you’ve been told you need them.

And you probably also think they can be written quickly, cheaply and with minimal input from you.

Sure, there are copywriters who’ll do that. But I’m not one of them.

Good copy is how you communicate with your customers when you’re not there to do it in person.

You should care that it’s well-written, properly researched and represents you accurately. Otherwise you’re doing your customers a disservice.

9. You obsess over metrics and/or grammar

I’m results driven, but in copy and content writing, working to set metrics just doesn’t work. And grammar rules often clash with writing that’s conversational and keeps people reading.

If you want to tell me I can’t start a sentence with ‘And’, ‘So’ or ‘Because’, we will have a problem. Likewise if you evaluate my copy with AI editors. I write for humans, not machines.

And, speaking of machines, there’s my arch enemy, Yoast…

Yoast

If you’re fixated on turning all Yoast’s traffic lights green, we won’t be compatible. Period.

I was writing website copy and content before Yoast was even invented. Its traffic light system might be okay as a guide for newbies, but, as anyone who understands SEO knows, it’s not always right.

Personally, I find it distracting and I don’t use it. Which is probably why all my SEO scores are in the red.

And I don’t abide by its reading score either — because that’s often wrong too.

10. You need something I don’t support

As a generalist copywriter, I’m happy to write about most things and I specialise in explaining complex things simply. But there are some areas I tend to stay away from.

Specialist niches

Some sectors are very niche and typically need more specialist expertise than I can offer.

They include:

  • Finance/accounting/investments/insurance/loans
  • Health/pharma/wellness/mindfulness
  • Religious/spiritual
  • Technical/scientific/industrial/engineering.

Off-brand sectors

There are some sectors I don’t support because they go against my brand values.

They include:

  • Gambling
  • Tobacco
  • Animal cruelty/exploitation/hunting
  • Single-use plastic or paper products.

Unethical requests

There are some things I won’t do for ethical reasons.

They include:

  • Making false or unsubstantiated claims
  • Using unprincipled coercion or manipulation tactics
  • Promoting exploitation in any form.

Still want to work with me?

So you like the sound of my sensible, no-nonsense approach and you think we could work together?

Then what are you waiting for?

There are a number of ways to contact me — and none of them involve WhatsApp!