Customers want to know what you can do for them. But are you delivering? In this post I’ll explain how to categorise your customers and give them what they need.
My content-writing process
Content marketing is an alternative to advertising that provides interest and value to your audience. If you’re not using it, you could be missing out.
Passive voice vs active voice
Passive voice can make your content sound distant, formal and stuffy. Here’s how to recognise it and make your writing more active, engaging and compelling.
The A to Z of content writing
My A to Z guide gives 26 professional content writing tips to help you create content that’s well-planned, targeted, original and interesting.
10 Common content marketing mistakes
Are you making any of these 10 common mistakes with your content marketing? Read more to find out what they are, why they’re damaging and how to fix them.
Amateur Content Bingo
Play Amateur Content Bingo. Find 24 Mistakes that amateurs commonly make when creating content and learn how to avoid making them yourself.
How to write about a dull subject without boring your audience
A selection of easy and practical techniques for writing about dull subjects while keeping your readers engaged and interested in what you have to say.
How to conduct online research like a pro
7 tips for writing accurate and authoritative content, using credible research to support your points and citing your sources correctly.
Why you should be blogging
For anyone who’s undecided about starting a blog, or can’t see the point, here are five great reasons you should be blogging and what it can do for you.