I have a few problems with the Good Fast Cheap theory — especially when it comes to high-value copywriting. In this article I’ll explain why.
Pain points: Why you should leave them to the professionals when writing web copy
So many marketers are talking about pain points being the best motivator to make a sale. But should you be listening to their advice?
16 Reasons NOT to rely on AI writers for your business copywriting
Trust me, AI writers are not the way to go if you want well-researched, on-brand business copy that connects with your prospects. Here’s why.
AI content writers: Jasper mode 2
The second part of my Jasper test-drive looks at the blogging support side of the platform. Can it help me write an article for my own blog?
AI content writers: Jasper mode 1
In the third installment of my series, I test-drive Jasper, the most feared of all the AI content writers. But is it as good as they say?
AI content writers, revisited
We’re constantly told that AI writers are out to steal our jobs. So I decided to do a little experiment and try a couple. Here’s how it went.
Content hubs: What are they and why should you be using them?
Content hubs are a great way to build content that works brilliantly for both your human audience and the search engines. Click to see how.
The Seven Deadly Sins of digital marketing
Some are devious, some are dirty, ALL are damaging — to your audience and your business. If you’re guilty of these sins, you need to change your ways!
AI content writers: Threat or ally?
Can an AI writer really write better content than a human? In this article, I put Google’s top AI writer to the test so you can see for yourself.