A copywriter will save you time and money, but they can be an asset to your business in lots of other ways, too. Here are some of them.
Annoying words and phrases that are killing your marketing copy in 2024
Through misuse, overuse and exaggeration, these words have fallen out of fashion. They’ve become stale, boring and downright annoying.
Good Fast Cheap: If your copywriting is Fast or Cheap will it really be Good?
I have a few problems with the Good Fast Cheap theory — especially when it comes to high-value copywriting. In this article I’ll explain why.
Pain points: Why you should leave them to the professionals when writing web copy
So many marketers are talking about pain points being the best motivator to make a sale. But should you be listening to their advice?
17 Reasons NOT to rely on AI writers for your business copywriting
Trust me, AI writers are not the way to go if you want well-researched, on-brand business copy that connects with your prospects. Here’s why.
AI content writers: Jasper mode 2
The second part of my Jasper test-drive looks at the blogging support side of the platform. Can it help me write an article for my own blog?
AI content writers: Jasper mode 1
In the third installment of my series, I test-drive Jasper, the most feared of all the AI content writers. But is it as good as they say?
Content hubs: What are they and why should you be using them?
A content hub is an effective way to showcase your topic expertise and build your topic authority. Here are 10 good reasons to create one.
The Seven Deadly Sins of digital marketing
Some are devious, some are dirty, ALL are damaging — to your audience and your business. If you’re guilty of these sins, you need to change your ways!