E.A.T. stands for Expertise, Authority and Trust — three of the things Google likes to see. But how do you demonstrate them and improve your ranking?
How to market your local business online
Local marketing can help you reach more customers in your town, city or county. In this article I’ll explain the dos and don’ts for local marketing success.
A beginner’s guide to backlinks and link-building
Confused about backlinks and link-building? In this guide, I’ll explain backlinks simply, with practical tips on creating them and improving your SEO.
Why keyword density can be a bad strategy
Keyword density is designed to please the search engines rather than your human audience. But as search engines improve, it’s becoming much less relevant.
How to check your website’s on-page SEO
If your site isn’t ranking, you need to check the SEO. In this article I’ll show you exactly what to look for and what you need to do if there’s a problem.
10 Things your copywriter would like you to know about SEO copywriting
If you’re planning a new website and thinking of hiring an SEO copywriter to take care of your content, this post contains all the information you need.
Why you should be blogging
For anyone who’s undecided about starting a blog, or can’t see the point, here are five great reasons you should be blogging and what it can do for you.
6 Ways your website could be costing you customers
Is your website working as well as it should be? In this article, I’ll highlight 6 ways your website could be costing you customers and how to fix it.