UPDATED OCT 5, 2026
Website headings have a hierarchy, but many blogs and websites get it wrong. In this article, I’ll explain what it is how to use it and why.
Pain points: Why you should leave them to a professional copywriter
UPDATED AUG 11, 2026
So many marketers are talking about pain points being the best motivator to make a sale. But should you be listening to their advice?
Why your website copy should be preaching to the almost converted
UPDATED MAY 26, 2026
Your website copy is for targeting the prospects who are almost ready to buy. Your blog content should be doing everything else. Here’s why.
Show NOT tell in copywriting: when to apply it and how to use it
UPDATED MAY 26, 2026
Show don’t tell is fabulous advice for fiction writers, but it can also work in copywriting, if you know how to apply it properly.
AI copywriting risks: good reasons not to rely solely on AI writers
UPDATED OCT 22, 2025
Trust me, AI writers are not the way to go if you want well-researched, on-brand business copy that connects with your prospects. Here’s why.
Is your website copy a mismatched patchwork of any old words?
UPDATED OCT 5, 2026
Is your website copy a patchwork of mismatched words you’ve pulled together from different sources? If so, you need to read this — and fix it!
How I’m using AI in my processes
UPDATED APR 17, 2026
If you’re thinking of hiring a content writer, you may have concerns about AI. For transparency, here’s how I’m using it in my process.
How to improve the pop-ups on your website
UPDATED JUL 15, 2024
How can you create better pop-ups that will boost your conversions without annoying your website visitors? In this article I’ll reveal all!
SEO copywriting: what SEOs should know
UPDATED AUG 11, 2026
As an SEO copywriter, I’ve had plenty of experience with SEO agencies — but we haven’t always seen eye to eye. Here’s what I wish they knew.