UPDATED JUL 16, 2024
Is your website copy a patchwork of mismatched words you’ve pulled together from different sources? If so, you need to read this — and fix it!
How I’m using AI in my processes
UPDATED APR 17, 2026
If you’re thinking of hiring a content writer, you may have concerns about AI. For transparency, here’s how I’m using it in my process.
How to improve the pop-ups on your website
UPDATED JUL 15, 2024
How can you create better pop-ups that will boost your conversions without annoying your website visitors? In this article I’ll reveal all!
SEO copywriting: what SEOs should know
UPDATED JUL 11, 2024
As an SEO copywriter, I’ve had plenty of experience with SEO agencies — but we haven’t always seen eye to eye. Here’s what I wish they knew.
How to create the most valuable content for your blog
UPDATED APR 9, 2026
How do you create the most valuable content for your audience, your brand and Google? Here are my 20 pro tips to kick up your content game.
How to give copywriting feedback your copywriter can work with
UPDATED MAR 21, 2026
Your copywriter needs helpful, constructive feedback they can work with. Here’s how to give feedback that will get you the result you want.
A guide to completing my copywriting brief
UPDATED AUG 30, 2025
I created this guide to accompany my copywriting brief, which I ask all my clients to complete at the start of a new project.
Technical copywriting for a non-technical audience: why it’s best to hire a copywriter
UPDATED JUL 11, 2024
Why hiring a copywriter could be the best decision for you if you need to communicate technical information to a non-technical audience.
10 Possible reasons why your blog content isn’t converting
UPDATED JUL 10, 2024
You’ve been blogging consistently but aren’t seeing any results — and it’s frustrating. Here are 10 reasons your blog might not be working.