Why you need a website copywriter
Your website should be your most effective employee.
Think about it.
Who else is working 24/7 to attract new visitors to your business? Generating new interest, new leads and more sales.
Who else is talking to frazzled visitors at 3am? Showing them your solution to the problem that’s keeping them awake.
Who else can take care of all your online visitors simultaneously? Giving them the full brand experience and guiding them smoothly through the customer journey.
An effective website should be doing all of this and more. Leaving you to focus on the important tasks that only you can do.
But none of this can happen without the right words in place.
And this is where I come in.
I’ve been working as a website copywriter for more than a decade, helping clients attract more of their ideal customers and increase their enquiries and sales.
If your website isn’t your most effective employee, maybe I can help you change that.
Website copywriting services
I offer a range of website copywriting services for different needs and budgets.
Website copywriting
My comprehensive website copywriting service includes all the words you’ll need for your website.
As standard, you’ll get:
- Subject/industry research
- Customer and voice-of-customer research
- Competitor research
- All on-page copy
- Heading tags and formatting cues
- SEO keyword research and implementation
- A unique title and meta description for each page.
From £400 per page
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Website copy editing
You know your web copy needs work.
Maybe your message isn’t coming across. Maybe copy has been added by different people and now it sounds disjointed and inconsistent. Maybe the spelling, grammar and punctuation needs improving.
Or maybe your site needs priming with SEO keywords, so your ideal customers can find it online.
Website copy editing can help bring unruly copy into line by working to:
- Clarify your message
- Harmonise your tone of voice
- Add or update SEO keywords.
From £275 per page
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Website copy critique
You suspect your web copy could be better — you’re just not sure exactly what’s wrong or what to do about it.
A copy critique will highlight the problems and give you practical and actionable pointers to help you improve it and get those words working for you.
From £175 per page
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SEO keyword research only
You understand SEO keywords and you know how to use them. But researching them and finding the best ones for your project isn’t something you have the time or inclination to do.
And you don’t have to do it if you outsource it to me.
from £75 per page
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Custom micro-copy
Micro-copy is the guiding and instructional copy that helps lead visitors through your processes and transactions. This copy is super-short, so it has to be super-clear — leaving visitors in no doubt about what you want them to do next.
You might need custom micro-copy if your website has non-standard functions and processes. But you can also use it to make your micro-copy less generic and more on-brand.
Priced according to brief
Why choose me as your website copywriter
As a website copywriter, I specialise in writing:
Words that speak your customers’ language and give your brand a voice.
Carefully researched, search-engine-optimised words. The kind that will get you found on Google and draw your ideal customers to your site.
Words that create a clear and consistent user experience. Guiding visitors through your customer journey with intuitive navigation and effective micro-copy.
Clear, compelling and convincing words. To engage and enlighten your visitors — showing them you have just what they need.
Words that are written for the web. With relevant headings and short skimmable paragraphs that work well on a screen and keep your readers reading.
If that sounds like what you’re looking for, get in touch and let’s see how I can help you.
Questions about SEO copywriting?
If you’d like learn more about SEO website copywriting and how it works for your business, you’ll find all the answers in my article:
