A brief guide for creating a wrap-up form, where you can ask clients those all-important questions at the end of a project and ask them for a review.
What I’ve learned from nine years at the top
In this article, I’ll reveal what it’s really like to hold the Google top spot and why it might not be the holy grail you think it is for your business.
Why I’m the right copywriter for you
There are hundreds of copywriters out there, so why choose this one? In this article I’ll show you why I’m the copywriter for you — and why I may not be.
How to make your business stand out
How is your business different from the competitors around you? In this article I’ll give you 10 examples of differentiators you can start using today.
10 Steps to an effective edit
The editing process is just as important as the writing process itself. In this post, I’ll share 10 tips to help you edit your own words more effectively.
3 Ways to improve your customer focus
Customers want to know what you can do for them. But are you delivering? In this post I’ll explain how to categorise your customers and give them what they need.
5 Ways calls to action can kill your conversions
Are your calls to action working for you to bring in new enquiries and sales? Here are five ways your CTAs could be adversely affecting your conversions.
Looking for cheap creative services?
If you’re thinking of hiring creatives cheaply, please read this first. This happened to a client I quoted for copywriting and it might change your mind.
My content-writing process
Content marketing is an alternative to advertising that provides interest and value to your audience. If you’re not using it, you could be missing out.