Tone deaf messaging can make your brand look uninformed, unaware and oblivious. Here are 10 tips to help you avoid it and be a brand your audience loves.
AI content writers: Threat or ally?
Can an AI writer really write better content than a human? In this article, I put Google’s top AI writer to the test so you can see for yourself.
Why your website isn’t working
I’ve been working with websites for more than 25 years. I know why websites succeed — and why they fail. And in this article I’ll reveal 10 common mistakes.
How to write better content
How can you create better content that serves your human audience and appeals to Google’s quality guidelines? All the answers you need are in this post.
The benefits of blogging for your business
For anyone who’s undecided about starting a blog, or can’t see the point, here are 10 great reasons you should be blogging and what it can do for you.
When client relationships go sour
In this post, written for my fellow freelancers, I discuss various client problems and how to protect yourself against them for a better freelance life.
Why you should outsource your copywriting
Outsourcing your writing projects to a freelance copywriter offers numerous benefits for your business. In this article, I’ll explore some of the main ones.
10 Super-sensible copywriting tips
Want to improve your writing? To make it more effective, customer-friendly and conversational? Here are 10 super-sensible, professional tips to help you.
Choosing more creative images for your website
Are you struggling to choose images for your website? Would you like something more creative than the same old, same old? In this post I’ll show you how.