Cutting certain words, features and details from your copy makes it stronger, punchier and more effective. In this article I’ll tell you what to cut.
My top 20 tips for new and aspiring freelance copywriters
I started my copywriting career in 2005 and have been freelancing since 2011. In this article I give my top 20 tips for those who are just starting out.
How I became a copywriter: Part three
In the final part of this three-part article, I’ll tell you why I first started freelancing and how I built my freelance copywriting business.
How I became a copywriter: Part two
In the second part of this three-part article, I’ll tell you how I got my background in design, marketing and conceptual copywriting.
How I became a copywriter: Part one
People often ask me how I got into copywriting. The truth is, there’s no set route. In the first of this three-part article I’ll tell you how it all began.
How to sell something your customers don’t want
How do you sell something your audience needs but doesn’t want to pay for? As a former health and safety copywriter, this is something I understand well.
Get your facts straight: 7 tips for conducting online research like a pro
7 tips for writing accurate and authoritative content, using credible research to support your points and citing your sources correctly.
How to check your website’s on-page SEO
If your site isn’t ranking, you need to check the SEO. In this article I’ll show you exactly what to look for and what you need to do if there’s a problem.
What I’ve learned since switching to a paperless office
In August 2017 I switched to a paperless office. In this article I explain what I’ve learned from the experience and the benefits of going paperless.