People often ask me how I got into copywriting. The truth is, there’s no set route. In the first of this three-part article I’ll tell you how it all began.
How to sell something your customers don’t want
How do you sell something your audience needs but doesn’t want to pay for? As a former health and safety copywriter, this is something I understand well.
How to conduct online research like a pro
7 tips for writing accurate and authoritative content, using credible research to support your points and citing your sources correctly.
How to check your website’s on-page SEO
If your site isn’t ranking, you need to check the SEO. In this article I’ll show you exactly what to look for and what you need to do if there’s a problem.
What I’ve learned since going paperless
In August 2017 I switched to a paperless office. In this article I explain what I’ve learned from the experience and the benefits of going paperless.
How I switched to a paperless office
In August 2017 I made the switch to a paperless office. In this article I explain what being paperless means and how I achieved paperless status.
Why I decided to go paperless
I decided to make the switch to a paperless office in August 2017. In this article I’ll reveal the frustrations and environmental concerns that prompted it.
How to give your copywriter constructive feedback
Your copywriter needs effective, constructive feedback they can understand and work with. Here’s how to give feedback that will get you the result you want.
Writing technical copy for a non-technical audience
In this article I’ll show you how to write about more complex topics and issues in a way that the average person can understand them.