Using clickbait techniques to draw your audience can harm your trustworthiness and credibility. Here’s what you should be doing instead.
Does preying on your customers’ insecurities work?
Is making your customers feel inadequate a good way to sell to them? Historically it was effective, but now the market and brands are changing. Here’s how.
Professional proofreading tips
As a copywriter and copy editor, I’ve done my fair share of proofreading. Here are some of the professional tips and tricks I’ve learned over the years.