UPDATED SEP 29, 2023
Need a new website? Thinking of doing it yourself? This guide goes through some of the DIY pros and cons so you can make a more informed decision.
Creating a project wrap-up form
UPDATED JAN 5, 2024
A brief guide for creating a wrap-up form that will help you get valuable feedback and testimonials at the end of a project.
What I learned from nine years at the top of Google
UPDATED JAN 4, 2024
In this article, I’ll reveal what it’s really like to hold the Google top spot and why it might not be the holy grail you think it is for your business.
11 Good reasons to hire me as your copywriter
UPDATED NOV 5, 2024
There are hundreds of copywriters out there, so why choose me? In this article I’ll show you why I could be the right copywriter for you.
10 Ways calls to action can kill your conversions
UPDATED OCT 24, 2023
Are your calls to action converting visitors into new enquiries and sales? Here are 10 ways your CTAs could be impacting your conversions.
Practical ways to demonstrate E-E-A-T
UPDATED FEBRUARY 28, 2025
E.E.A.T. is one of Google’s Quality Rater Guidelines. But what is it and how do you demonstrate it to improve your ranking?
How to market your local business online
UPDATED SEP 23, 2023
Local marketing can help you reach more customers in your town, city or county. Here, I’ll explain the dos and don’ts for local marketing success.
What’s the difference between active and passive voice?
UPDATED SEP 23, 2023
Passive voice can make your content sound too distant and formal. Here’s how to change it and make your writing more engaging and compelling.
Backlinks and link-building: a guide for beginners
UPDATED SEP 19, 2023
Confused about backlinks and link-building? In this guide, I’ll explain backlinks simply, with practical tips on creating them and improving your SEO.