Using clickbait techniques to draw your audience can harm your trustworthiness and credibility. Here’s what you should be doing instead.


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Using clickbait techniques to draw your audience can harm your trustworthiness and credibility. Here’s what you should be doing instead.
Is making your customers feel inadequate a good way to sell to them? Historically it was effective, but now the market and brands are changing. Here’s how.
As a copywriter and copy editor, I’ve done my fair share of proofreading. Here are some of the professional tips and tricks I’ve learned over the years.