Down with pop-ups!

Are pop-ups on your website adversely impacting your user experience — and driving leads away instead of converting them to customers?


What to cut from your copy

We prune trees to make them stronger — and you can do the same for your writing. Cut these 10 things now to make your copy more effective.


How to choose a copywriter

If you’re thinking of hiring a copywriter there are a number of things to consider. In this post, I’ll show you exactly what to look for.