As a Gen Xer, I understand just how bad a bad user experience can be. Now I’m using that experience to help you improve your websites.
10 Simple rules for writing in plain English
Writing in Plain English makes your copy clearer, more accessible and easier to understand. Here are 10 tips to help you get it write!
How to make your brand more unique
Brand positioning can help you differentiate your brand from your competitors and give you an advantage over them. You can learn how, here.
How to work out your ‘why’
In business, your ‘why’ is your purpose — your reason for being. Your ‘why’ can differentiate your business, but first you need to work out what it is.
5 Communication barriers to avoid in your copy and content
In this article, I’ll reveal three business copywriting mistakes that create a barrier between your business and its target audience.
Writing with authority and confidence
Copy that’s imprecise or fuzzy on the details does nothing to promote your authority or inspire confidence and trust. Here’s how to change that.
Down with pop-ups!
Are pop-ups on your website adversely impacting your user experience — and driving leads away instead of converting them to customers?
Apostrophes and how to use them
The apostrophe is simple to use and only has three different applications. In this article I’ll show you how to use them correctly.
What to cut from your copy
We prune trees to make them stronger — and you can do the same for your writing. Cut these 10 things now to make your copy more effective.