Give punch and power to your social media posts with these five simple tips to create emphasis using punctuation and formatting.
How to create the perfect landing page
Thinking of creating a landing page for your website? Here are my top tips to help you attract and convert your ideal customers.
Why I’m glad to be a grumpy Gen Xer
As a Gen Xer, I understand just how bad a bad user experience can be. Now I’m using that experience to help you improve your websites.
10 Simple rules for writing in plain English
Writing in Plain English makes your copy clearer, more accessible and easier to understand. Here are 10 tips to help you get it write!
How to make your brand more unique
Brand positioning can help you differentiate your brand from your competitors and give you an advantage over them. You can learn how, here.
How to work out your ‘why’
In business, your ‘why’ is your purpose — your reason for being. Your ‘why’ can differentiate your brand, but first you need to work out what it is.
5 Communication barriers to avoid in your copy and content
In this article, I’ll reveal three business copywriting mistakes that create a barrier between your business and its target audience.
Writing with authority and confidence
Copy that’s imprecise or fuzzy on the details does nothing to promote your authority or inspire confidence and trust. Here’s how to change that.
Down with pop-ups!
Are pop-ups on your website adversely impacting your user experience — and driving leads away instead of converting them to customers?