UPDATED DEC 10, 2024
Some are devious, some are dirty, ALL are damaging — to your audience and your business. If you’re guilty of these sins, you need to change your ways!
How to break up long content
UPDATED OCT 23, 2025
With blog content getting ever longer and more in-depth, it’s more important to make it easily consumable for your readers. Here’s how.
10 Ways to avoid tone-deaf messaging
UPDATED DEC 10, 2024
Tone deaf messaging can make you look uninformed, unaware and oblivious. Here are 10 tips to help you avoid it and be a brand your audience loves.
The benefits of blogging for your business
UPDATED APR 9, 2026
For anyone who’s undecided about starting a blog, or can’t see the point, here are 10 great reasons you should be blogging and what it can do for you.
When client relationships go sour
UPDATED SEP 29, 2025
This post is for my fellow freelancers. It discusses various client problems and how to protect yourself against them for a better freelance life.
Why you should outsource your copywriting
UPDATED SEP 29, 2025
Outsourcing your writing projects to a freelance copywriter offers numerous benefits for your business. In this article, I’ll explore some of them.
10 Super-sensible copywriting tips
UPDATED SEP 5, 2025
Want to improve your writing? To make it more effective, customer-friendly and conversational? Here are 10 super-sensible, professional tips to help you.
Choosing more creative images for your website
UPDATED SEP 4, 2025
Are you struggling to choose images for your website? Would you like something more creative than the same old, same old? In this post I’ll show you how.
What causes a low engagement rate in GA4?
UPDATED SEP 4, 2025
If your website has a low engagement rate, it means your visitors aren’t sticking around or converting into customers. Here’s why.