Jenny-Lucas

Freelance copywriter in Leicester

Results-driven copywriting services

Words. They have the power to transform your business.

The right words are the difference between copy that clicks with your ideal customers and copy that makes them click away. Between copy that empowers them to be decisive and copy that keeps them on the fence. Copy that inspires them to take action and copy that… doesn’t.

But you know that. It’s probably why you’re here.

Hi, I’m Jenny Lucas

I’m an accomplished website copywriter, SEO content specialist, creative copywriter and conceptual copywriter.

My words will work hard for your business, attracting more of your ideal customers and converting them into enquiries and sales.

About me

Scroll down to find out more about the copywriting services I offer.

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I’m a freelance copywriter who’s based in Leicester and works with clients across the UK.

Copywriting services

  • Creative Copywriter

    You want a copywriter with the imagination to:

    • Write words for your creative campaigns
    • Craft fully formed creative concepts
    • Put together image briefs and layout ideas
    • Explain complex ideas simply, in plain English.
    HELP ME IMAGINE
  • Blog Content Specialist

    You want a blog content specialist with the expertise to:

    • Develop an effective content strategy
    • Write captivating and credible content
    • Drive more traffic to your website
    • Build your authority and reputation.
    TELL ME MORE
  • Website troubleshooter

    You need help with your website because it’s not:

    • Showing up on Google’s search results page
    • Attracting enough of the visitors you want
    • Generating the new business you deserve
    • Working hard to make your business money.
    SHOW ME HOW

Jenny clearly takes pride in her work and cares about her clients’ needs. I am more than happy to recommend her work.

Alexis Hutson, Coaching Doctors

Need effective words for your business?

Tell me what you’re looking for and let’s see how I can help.

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    The latest from my blog

    My blog is packed to the rafters with helpful advice and information on writing, websites and content creation.

    If you’re thinking of hiring me for a project, the Working with me section should answer any questions you may have.

    • Woman-standing-triumphantly-with-arms-in-the-air-in-sunflower-field

      Features vs. benefits and how copywriters use them to sell

      Learn the difference between features and benefits and find out how copywriters use both features and benefits in your sales copy.

    • Corked-bottle-containing-magic-fire-potion-on-black-background

      How I’ll create a magical blog content strategy for your website

      A well-thought-out content strategy will take your blog from tragic to magic. Giving your audience what they need so your business can succeed!

    • Hourglass-with-coins-in-the-top-turning-to-sand-in-the-bottom

      Why saving time and money aren’t the best reasons to invest in a freelance copywriter

      A copywriter will save you time and money, but they can be an asset to your business in lots of other ways, too. Here are some of them.