Local marketing can help you reach more customers in your town, city or county. In this article I’ll explain the dos and don’ts for local marketing success.
The difference between active and passive voice
Passive voice can make your content sound too distant and formal. Here’s how to change it and make your writing more engaging and compelling.
A beginner’s guide to backlinks and link-building
Confused about backlinks and link-building? In this guide, I’ll explain backlinks simply, with practical tips on creating them and improving your SEO.
The A to Z of content writing
My A to Z guide gives 26 professional content writing tips to help you create content that’s well-planned, targeted, original and interesting.
Why keyword density can be a bad strategy
Keyword density is designed to please the search engines rather than your human audience. But as search engines improve, it’s becoming much less relevant.
20 Common content marketing mistakes
Are you making any of these 20 common mistakes with your content marketing? Read more to find out what they are, why they’re damaging and how to fix them.
How to deal with negative reviews
Getting a negative review isn’t the end of the world. Responding to it in a prompt and positive way can help to put things right and minimise any damage.
Amateur Content Bingo
Play Amateur Content Bingo. Find 24 Mistakes that amateurs commonly make when creating content and learn how to avoid making them yourself.
How to write about a dull subject without boring your audience
A selection of easy and practical techniques for writing about dull subjects while keeping your readers engaged and interested in what you have to say.