Writing in Plain English makes your copy clear, accessible and easy to understand. The style also makes your copy quicker to read and digest.
5 Ways to write with confidence and conviction
5 Practical tips that will make your communications stronger, more confident and more effective in achieving their goals.
How to use positioning to differentiate your business
The way you position your business in the market can help you compete more effectively. All you need to get started is a little basic research.
How to work out your ‘why’
In business, your ‘why’ is your purpose — your reason for being. Your ‘why’ can differentiate your business, but first you need to work out what it is.
Are you creating a barrier between you and your target audience?
In this article, I’ll reveal three business copywriting mistakes that create a barrier between your business and its target audience.
Are your communications a little bit woolly?
Copy that’s imprecise or fuzzy on the details does nothing to promote your authority or inspire confidence and trust. Here’s how to change that.
Down with pop-ups!
Are pop-ups on your website adversely impacting your user experience — and driving prospects away instead of converting them to customers?
Apostrophes and how to use them
The apostrophe is simple to use and only has three different applications. In this article I’ll show you how to use them correctly.
How to prune your copy
Cutting certain words, features and details from your copy makes it stronger, punchier and more effective. In this article I’ll tell you what to cut.