Many businesses are blinkered when they write their own copy. They follow their own agenda and don’t give enough thought to the needs of their customers.
The difference between simple and basic language
The terms simple and basic are not interchangeable. In this article I’ll explain the difference and give you four reasons you should be keeping it simple.
How clickbaiting harms your business
Using clickbait techniques to draw your audience can harm your trustworthiness and credibility. Here’s what you should be doing instead.
Does preying on your customers’ insecurities work?
Is making your customers feel inadequate a good way to sell to them? Historically it was effective, but now the market and brands are changing. Here’s how.
Professional proofreading tips
As a copywriter and copy editor, I’ve done my fair share of proofreading. Here are some of the professional tips and tricks I’ve learned over the years.
Writing in layman’s terms: Why simple is always more effective
How writing in simple terms makes your copy more accessible and more effective in opening your business to lucrative new markets.
Words that cheapen your business
Did you know that using the wrong words can cheapen your product or service? Here are four words to avoid and six alternatives you could be using instead.
The power of YOU!
How to write effective, customer focused copy that sells and converts by ‘speaking’ to your customers directly and concentrating on their needs.