A good user experience benefits your customers and your profits, by making it easy for them to find what they’re looking for and take the necessary action.
What are you paying for when you hire a copywriter?
When you hire a copywriter, it’s less about cost and more about investment. Because what a copywriter will do for you will pay for itself many times over.
Creating high impact visual communications
Using visuals can supercharge your communications, resulting in more engagement. In this article I’ll show you how with some professional tips and tricks.
How I add value for my clients…
Added value is an improvement or addition to your service that makes it worth more to your clients. It’s something I do for my clients — and you can too.
6 Ways your website could be costing you customers
Is your website working as well as it should be? In this article, I’ll highlight 6 ways your website could be costing you customers and how to fix it.
101 Blog post ideas for your business
Stuck for ideas when writing content for your blog? Here are 101 ideas that will work for all kinds of businesses and draw valuable traffic to your website.
How to understand and develop your brand
Everyone is talking about brands and branding these days. But how do you develop a brand, understand its role and put it at the heart of everything you do?
5 Mistakes you might be making if you write about your own business
Many businesses are blinkered when they write their own copy. They follow their own agenda and don’t give enough thought to the needs of their customers.
The difference between simple and basic language
The terms simple and basic are not interchangeable. In this article I’ll explain the difference and give you four reasons you should be keeping it simple.