5 Practical tips that will make your communications stronger, more confident and more effective in achieving their goals.


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5 Practical tips that will make your communications stronger, more confident and more effective in achieving their goals.
The way you position your business in the market can help you compete more effectively. All you need to get started is a little basic research.
In business, your ‘why’ is your purpose — your reason for being. Your ‘why’ can differentiate your business, but first you need to work out what it is.
In this article, I’ll reveal three business copywriting mistakes that create a barrier between your business and its target audience.
Copy that’s imprecise or fuzzy on the details does nothing to promote your authority or inspire confidence and trust. Here’s how to change that.
Are pop-ups on your website adversely impacting your user experience — and driving prospects away instead of converting them to customers?
The apostrophe is simple to use and only has three different applications. In this article I’ll show you how to use them correctly.
Cutting certain words, features and details from your copy makes it stronger, punchier and more effective. In this article I’ll tell you what to cut.
I started my copywriting career in 2005 and have been freelancing since 2011. In this article I give my top 20 tips for those who are just starting out.