Three tips to help you create an effective landing page that draws traffic, satisfies your audience and brings you more sales and enquiries.
Why I’m glad to be a grumpy Gen Xer
As a Gen Xer, I understand just how bad a bad user experience can be. Now I’m using that experience to help you improve your websites.
5 Simple rules for writing in plain English
Writing in Plain English makes your copy clear, accessible and easy to understand. The style also makes your copy quicker to read and digest.
5 Ways to write with confidence and conviction
5 Practical tips that will make your communications stronger, more confident and more effective in achieving their goals.
How to use positioning to differentiate your business
The way you position your business in the market can help you compete more effectively. All you need to get started is a little basic research.
How to work out your ‘why’
In business, your ‘why’ is your purpose — your reason for being. Your ‘why’ can differentiate your business, but first you need to work out what it is.
Are you creating a barrier between you and your target audience?
In this article, I’ll reveal three business copywriting mistakes that create a barrier between your business and its target audience.
Are your communications a little bit woolly?
Copy that’s imprecise or fuzzy on the details does nothing to promote your authority or inspire confidence and trust. Here’s how to change that.
Down with pop-ups!
Are pop-ups on your website adversely impacting your user experience — and driving prospects away instead of converting them to customers?