Freelance copywriter in Leicester

Results-driven copywriting services

Words. They have the power to transform your business.

The right words are the difference between copy that clicks with your ideal customers and copy that makes them click away. Between copy that empowers them to be decisive and copy that keeps them on the fence. Copy that inspires them to take action and copy that… doesn’t.

But you know that. It’s probably why you’re here.

Hi, I’m Jenny Lucas

I’m an accomplished website copywriter, SEO content specialist, creative copywriter and conceptual copywriter.

My words will work hard for your business, attracting more of your ideal customers and converting them into enquiries and sales.

About me

Scroll down to find out more about the copywriting services I offer.


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I’m a freelance copywriter who’s based in Leicester and works with clients across the UK.

Copywriter services

  • Creative Copywriter

    You want a copywriter with the imagination to:

    • Write words for your creative campaigns
    • Craft fully formed creative concepts
    • Put together image briefs and layout ideas
    • Explain complex ideas simply, in plain English.
  • Blog Content Specialist

    You want a blog content specialist with the expertise to:

    • Develop an effective content strategy
    • Write captivating and credible content
    • Drive more traffic to your website
    • Build your authority and reputation.
  • Website troubleshooter

    You need help with your website because it’s not:

    • Showing up on Google’s search results page
    • Attracting enough of the visitors you want
    • Generating the new business you deserve
    • Working hard to make your business money.

Jenny clearly takes pride in her work and cares about her clients’ needs. I am more than happy to recommend her work.

Alexis Hutson, Coaching Doctors

Need effective words for your business?

Tell me what you’re looking for and let’s see how I can help.

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    The latest from my blog

    My blog is packed to the rafters with helpful advice and information on writing, websites and content creation.

    If you’re thinking of hiring me for a project, the Working with me section should answer any questions you may have.

    • 10 Surefire signs you might need new website copy

      Is your website copy working hard for you or is it letting you down? Here are 10 surefire signs that your web copy might need some attention.

    • Monochorme-image-of-man-in-shadows-with-finger-on-lips

      We need to talk about Dark UX

      Dark UX is a combination of copywriting and website design that seeks to mislead, confuse and trick users. Here’s how to spot it.

    • Lego-businessman-with-despairing-expression-sitting-at-computer

      15 Possible reasons why your website isn’t converting

      You have a website, but it’s not converting into sales or enquiries. So what’s the problem? I asked my LinkedIn community for their insights.