Jenny-Lucas

Freelance copywriter in Leicester

Words that celebrate your differences

You’re different. I like you.

You know that being different is smarter than just being better.

And in a space full of the same old noise, making a different sound will capture more attention than just being louder.

From a copywriter who thinks differently

I’m different, too.

I think in images and feelings, then translate those thoughts into words. The result is powerful. Filling your copy with vivid descriptions that help your customers imagine and emotive words that make them feel.

With sharp copywriting, I’ll highlight what makes your brand special and give you a unique voice to rise above all the others.

Oh, and don’t let the cute bird fool you. That pencil packs a punch.

About me

Want to see what copywriter services I offer?

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I’m a freelance copywriter who’s based in Leicester and works with businesses, web designers and agencies across the UK

Copywriter services

Human-first copywriting and content development

  • Creative Copywriter

    You need ideas. My brain sparks like a firework. So, light that touch paper and retire to a safe distance!

    I write everything, from plain English communications to fully-formed imaginative concepts that will get your brand noticed.

    HELP ME IMAGINE

  • Website Copywriter

    You need a website copywriter who gets it. Not just compelling words, but design and user experience, too.

    With 16+ years’ SEO copywriting expertise, and having built several websites from scratch, I take a more holistic approach.

    TELL ME MORE

  • SEO Content Specialist

    You need help to turn your blog into a lead-generating machine, creating new business for your brand.

    I’ll give you just the help you need, from content strategy, SEO and planning, to writing credible and compelling content.

    I WANNA BLOG!

  • SHARP-EYED COPY EDITOR

    You’ve written your own copy, but you think your message could be clearer, tighter and more powerful.

    I’ll be your objective second pair of eyes, helping you cut the crap, bring the clarity and make your words more compelling.

    LEND ME YOUR EYES!

Jenny is an absolute treasure and I cannot recommend her enough. My business is very niche, I teach emotional education, but Jenny just got it, and produced copy as though she had read my mind. She is also friendly, warm, and above all helpful and professional. I’d give her 10 stars if I could.

Rebecca D’Amato, The Academy of Emotional Education

Need effective words for your business?

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    The latest from my blog

    My blog is packed to the rafters with helpful advice and information on writing, websites and content creation.

    If you’re thinking of hiring me for a project, the Working with me section should answer any questions you may have.

    • Close-up-of-typewriter-head-which-has-just-typed-What-does-your-brand-stand-for?

      A list of 400 brand values that aren’t honesty or integrity

      APR 13, 2025
      You probably already, instinctively know your brand values. Here’s a list of 400 to help you put them into words and make them work for you.

    • Unimpressed-woman-looking-at-laptop-screen

      How to write web copy your visitors will actually care about

      FEB 21, 2025
      To write truly effective web copy, you need to know what your website visitors care about — and what they don’t. Here are a few pointers.

    • Synonym-(cinammon)- rolls- just-like-grammar-used-to-make-(meme)

      How to fix bad grammar and stop distracting your audience

      FEB 15, 2025
      How many of these avoidable errors are you making in your copy? In this post, I’ll show you some common mistakes and how to fix them.