Learn the difference between features and benefits and find out how copywriters use both features and benefits in your sales copy.
How I’ll create a magical blog content strategy for your website
A well-thought-out content strategy will take your blog from tragic to magic. Giving your audience what they need so your business can succeed!
23 Things you should never say to a freelance copywriter — and why
Has a copywriter ever ghosted you or found a reason not to work with you? Did you wonder if it was something you said? Here’s the truth.
How I’m using AI in my processes
If you’re thinking of hiring a content writer, you may have concerns about AI. For transparency, here’s how I’m using it in my process.
How to give your copywriter feedback they can work with
Your copywriter needs helpful, constructive feedback they can work with. Here’s how to give feedback that will get you the result you want.
A guide to completing my copywriting brief
I created this guide to accompany my copywriting brief, which I ask all my clients to complete at the start of a new project.
Technical copywriting for a non-technical audience: why it’s best to hire a copywriter
Why hiring a copywriter could be the best decision for you if you need to communicate technical information to a non-technical audience.
How to work with a copywriter: the dos and don’ts
Want to get the best from your copy, your copywriter and your working relationship? Read this guide on what to do and what not to do.
What will your copywriter need from you?
What does your copywriter need from you so they can start working on your project? It’s a common client question — and I’m here to answer it.