OCT 4, 2026
How does the internet always seem to know what you’re looking for when you search online? It has a lot to do with a little thing called search intent.
SEO vs AEO vs GEO: which does your business actually need?
SEP 19, 2026
You knew you needed SEO to get found online, but now you’re being told you need AEO and GEO as well. Really? No, not really. Let me explain…
Content ideas for Winter 2026/2027
UPDATED SEP 9, 2026
Get your winter content marketing plan baked and frosted with this inspiration and ideas guide for December 2026 to February 2027.
Keyword cannibalisation: what it is and how to fix it
SEP 5, 2026
Keyword cannibalisation: it sounds monstrous, but what does it mean and why might you need to be concerned about it if you have a website?
Why your website copy sounds just like everyone else’s and how to fix it
AUG 25, 2026
Does your website copy really sound like you? Or does it sound like everyone else on the internet? A distinctive brand voice can make a big difference.
Content ideas for Autumn 2026
UPDATED JUL 10, 2026
Fire up your autumn content plan with this handy event and inspiration guide, covering the months from September to November 2026.
Is generic commodity content helping AI to steal your web traffic?
MAY 20, 2026
Have you noticed a drop in your Google click-through rate? It could be due to AI stealing your clicks and traffic. But there are some ways to beat it.
Content ideas for Summer 2026
UPDATED MAR 9, 2026
Get your summer content marketing plan beach-ready with this guide, which is full of calendar events and ideas for the months from June to August.
I’m a copywriter with hyperphantasia and no inner monologue
FEB 28, 2026
I’m a copywriter who doesn’t think in words. You might be wondering how that works. Hit that ‘Read more’ button and I’ll explain everything.