Learn the difference between features and benefits and find out how copywriters use both features and benefits in your sales copy.
How I’ll create a magical blog content strategy for your website
A well-thought-out content strategy will take your blog from tragic to magic. Giving your audience what they need so your business can succeed!
Why saving time and money aren’t the best reasons to invest in a freelance copywriter
A copywriter will save you time and money, but they can be an asset to your business in lots of other ways, too. Here are some of them.
Looking for a cheap copywriter?
Are you looking for a cheap copywriter because you want to save money on your marketing? If so, maybe I can help you make the right decision.
Annoying words and phrases that are killing your marketing copy in 2024
Through misuse, overuse and exaggeration, these words have fallen out of fashion. They’ve become stale, boring and downright annoying.
Content ideas for Spring 2024
Wondering what to write about? Get your content for spring sprung with this free content calendar and blog post ideas guide for March to May 2024.
How to future-proof your website and blog for AI-powered search
In the not-too-distant future, AI will be changing the way we search online. Are your website and blog ready for what lies ahead?
23 Things you should never say to a freelance copywriter — and why
Has a copywriter ever ghosted you or found a reason not to work with you? Did you wonder if it was something you said? Here’s the truth.
Good Fast Cheap: If your copywriting is Fast or Cheap will it really be Good?
I have a few problems with the Good Fast Cheap theory — especially when it comes to high-value copywriting. In this article I’ll explain why.