Has a copywriter ever ghosted you or found a reason not to work with you? Did you wonder if it was something you said? Here’s the truth.
Good Fast Cheap: If your copywriting is Fast or Cheap will it really be Good?
I have a few problems with the Good Fast Cheap theory — especially when it comes to high-value copywriting. In this article I’ll explain why.
Content ideas for Winter 2023/2024
Get your winter content marketing plan baked and frosted with this inspiration and ideas guide for December 2022 to February 2023.
Which should come first: website copywriting or website design?
So you’re thinking of getting a new website? But where do you start and who do you contact first: the website copywriter or the web designer?
How to use the heading hierarchy correctly on your website and blog
Website headings have a hierarchy, but many blogs and websites get it wrong. In this article, I’ll explain what it is how to use it and why.
Pain points: Why you should leave them to the professionals when writing web copy
So many marketers are talking about pain points being the best motivator to make a sale. But should you be listening to their advice?
Why your website copy should be preaching to the almost converted
Your website copy is for targeting the prospects who are almost ready to buy. Your blog content should be doing everything else. Here’s why.
Show don’t tell in copywriting: when to apply it and how to use it
Show don’t tell is fabulous advice for fiction writers, but it can also work in copywriting, if you know how to apply it properly.
16 Reasons NOT to rely on AI writers for your business copywriting
Trust me, AI writers are not the way to go if you want well-researched, on-brand business copy that connects with your prospects. Here’s why.