Freelance copywriter | Senior copywriter | Jenny Lucas

The bird with the big yellow pencil

The pencil is for safety.

When I’m working on a project, my brain turns into a Catherine Wheel — fizzing, popping and shooting out sparks of brilliance.

The pencil helps me catch them and scribble them down, so they don’t set fire to the curtains.

But you don’t just need an imaginative copywriter with lots of ideas. You need an analytical and objective copywriter, who knows which of those ideas are the good ones.

A results-driven problem-solver. A cheerleader for your brand.

And that, in a nutshell, is me.

Get in touch

Want prices first? You’ll find them on my service pages.

Like Stella Artois, you’ll find I’m reassuringly expensive.

I’m a creative copywriter, SEO copywriter and content specialist who’s been whipping up words for websites, blogs and creative campaigns for more than two decades.

About Jenny Lucas

Writing was all I ever wanted to do — until A’ Level English went and ruined it. Turns out picking apart tedious old literature — line by line, word by word — in excruciating detail wasn’t really my thing.

After university, I had several graphic design and marketing jobs. But whenever my employers and managers spotted my wordy wizardry, they’d give me things to write. And before long, I was working on ad concepts, press releases, websites and brochures.

This led to me getting my first proper copywriting job.

I originally started Jenny Lucas Copywriting as a sideline project. But, in 2017, it became my full-time job.

I now live and work on a farm in the Leicestershire countryside with an evil genius, an eager digger, and a clown. AKA my farmer fiancé and two terriers. I’ll let you decide which one’s which.

I’m a fan of dark humour, Irvine Welsh and dance music. And I love a negroni cocktail with plenty of ice — cold and bitter, like me*

*Just kidding

What you won’t get from me

AN AWARD-WINNING COPYWRITER

Awards don’t interest me. Since I found out many of them are paid for, they’ve kinda lost their sparkle. If anyone can hand over £2k and call themselves ‘award-winning’, what’s the point?

What does interest me is getting you results. Making your website more visible on Google, making your message clearer and more compelling — and, best of all, making you money.
WORDINESS AND WAFFLE

Verbosity serves no one. So if you want to overwhelm your audience with rambling, long-winded drivel, or bamboozle them with jargon, you’ve come to the wrong place.

The words I write for your audience will be clear, compelling and concise. Turning complex into crystal, using plain English language that reads well and makes good sense.
AI WRITING

It’s predicted that 90% of online content will soon be written by AI. Stiff, sterile and soulless, with zero authenticity. And likely made-up, too, because AI isn’t so hot on the research.

If you work with me, you’ll be part of the other 10%. AI has no place in my writing process, so everything I write for you will be 100% human, bursting with colour — and with no artificial ingredients.
BLATHER AND B*LLSH*T

There are ‘yes’ people, who’ll do everything you say without question. And habitual liars, who’ll tell you everything is possible, even when there isn’t a hope in hell’s chance. I’m neither of those.

I’m an objective, no-nonsense collaborator with a straight-talking approach, my clients find refreshing. I’ll always tell you the truth and I’ll never present a problem without a practical solution.
FAST, CHEAP WORDS

If a job’s worth doing, it’s worth doing properly, right? Meticulous research is the foundation of any effective communication. Ideas take time to brew. And editing is where the magic happens.

The copy you get if you skip these steps is like over-diluted orange squash: wishy-washy and weak. So, if your deadline is ‘yesterday’ or your budget is ‘negligible’, your results will be equally limited.

What others say about me

I was really impressed, she nailed it on the first attempt
100% reliable and worth every penny
Jenny is an absolute treasure and I cannot recommend her enough
Jenny is the consummate professional
She is a very generous soul, and great value for money
Jenny is easy to work with, thorough and has great ideas
I cannot recommend Jenny Lucas Copywriting enough
Jenny is an ace copywriter
Highly organised and attentive to details
Made my message clearer and more professional
I highly recommend Jenny for your copywriting needs
It’s great having her as part of the Zube team
Jenny produced high quality and engaging web copy for me
Reliable, competent and creative
I'll definitely use Jenny's friendly and reliable service again
A thorough, professional website audit
Jenny is fantastic!
I am always impressed by the level of research she does
I am more than happy to recommend her work

I run a bespoke timber business and was in need of somebody to sum up what we did and get some good quality content for our website. After a brief search online I decided Jenny was who I wanted to work with and after giving her all the required info the first brief came back and I was really impressed, she nailed it on the first attempt. Great plain English copywriting which speaks well throughout and I am looking forward to the next project and would highly recommend Jenny, Thank you again 🙂

“Jenny is my go-to SEO sleuth. 100% reliable and worth every penny. She’s been doing SEO for 16+ years.

The reports she provides are invaluable: insightful and highly readable – perfect for sending on to my own clients. She’s also quick, efficient, and really easy to work with.

It’s worth noting, she also writes great copy and content.

Can’t recommend Jenny Lucas highly enough.”

Jenny is an absolute treasure and I cannot recommend her enough. My business is very niche, I teach emotional education, but Jenny just got it, and produced copy as though she had read my mind. She is also friendly, warm, and above all helpful and professional. I’d give her 10 stars if I could.

Jenny is the consummate professional. She’s able to turn woolly, loose briefs into excellent work. Without her, I’d be tearing my hair out trying to cobble things together. I wouldn’t hesitate to recommend her for any writing work.

I asked Jenny to help me with keyword research for my flagging website – SEO is something I find very intimidating. Not only did she make it feel super simple (I left it all in her capable hands), she also provided SO much more value than what I paid for, answering questions, giving tips, and providing keywords for future blog posts to help my site even more. She is a very generous soul, and great value for money. Would not hesitate to recommend.

I used Jenny for the copy on my website. Jenny is easy to work with, thorough and has great ideas. Jenny understood the tone and messaging I wanted for my business really quickly. Jenny worked within the timescales given and I am really pleased with the work. I plan to use Jenny in the future and have no hesitation with recommending her.

The project I worked with Jenny on was for a brochure of high end bathroom products. The brochure required copy for new products and also needed proofing.

Throughout the project Jenny was easy to reach and kept great levels of communication. Jenny was very thorough and absorbed a fantastic understanding of the products she was writing about.

I was extremely happy with the final results and the final copy sat perfectly in the brochure, highlighting the new product’s features and USPs. I cannot recommend Jenny Lucas Copywriting enough, a solid and professional service.

Jenny is an ace copywriter. She completely re-wrote my website copy, after performing exhaustive keyword research. She optimised the copy for the search engines and advised me on the value of blogging.

She did an excellent job, and if you’re looking for help with your web copy, you should check her out.

Jenny’s one of the most hard-working and professional human beings we had the pleasure to collaborate with. For us one of the main points we looked at was someone who connected with us on a human level. She is patient, highly trained and skilled in SEO & Copywriting.

She wrote our full website (lotuly.com/launching Sept 2020) she performed keyword research, researched the customer personas, our competitors and even created a survey in order to investigate the market so she could write perfectly crafted SEO web copy. She also helped us to write the case studies and organise the full website from a UX point of view. She is currently helping us with blog writing for our translation agency.

We could not have found someone better. Highly organised and attentive to details. She will chase you and ask for feedback so carefully and in such a specific way that she’ll get the necessary information about you and your business through the use of specific questions tailored to you.

Guess who we will use from now on? Jenny! We’ve been collaborating with her for over 1.5 years. We felt and still feel that she is the only one who can really understand not only your business needs but also you as a business owner and take your visions and transform them into nice words specifically for your audience. We are truly honoured to count with her professional help. We struggled to find someone who could help us until she showed personal interest. Thank you Jenny.

Jenny helped take the copy on my company website to the next level – she took the time to understand my business, and made my message clearer and more professional. I’ll definitely be using Jenny’s services again in the future and highly recommend her.

Jenny is a joy to work with. I hired her to do copywriting for some of my clients and I found that her work was top-notch. She thoroughly researches the topic and asks really good questions when something isn’t clear.

Jenny always brings her creative flair to her work which means that the copy is always fresh. Jenny is a perfectionist and can spot things most people can’t. Her knowledge of SEO really makes the whole process of working together that much easier. I highly recommend Jenny for your copywriting needs.

Jenny offers a friendly service with a great turnaround and is always helpful. She takes the time to understand exactly what we need and the message we want to communicate. It’s great having her as part of the Zube team.

Jenny produced high quality and engaging web copy for me. She understood the message I wanted to convey to prospective clients and delivered perfectly.

Jenny was very responsive and friendly throughout making the whole process seamless. I would highly recommend her to anyone looking for an excellent copywriting service.

“I represented in Germany for 1 year the company that Jenny worked for. During that time Jenny proved to be a very reliable, competent and creative member of the HQ in the UK. It was always a joy to read the monthly posters she and her team had created. I can recommend her and wish her every success in the future.”

“Jenny is extremely approachable and professional. She understood my brief and was patient and flexible. She took the original words and transformed them into grammar-correct, keyword-rich content that was very easy to read.

“I’ll definitely use Jenny’s friendly and reliable service again when needed and am happy to recommend her to all my web design clients too.”

“If you want a thorough, professional website audit which will not only highlight areas for improvement but also identify hotspots so that you can convert leads into sales, then I highly recommend Jenny.

“If you want to hire someone experienced, friendly, and super professional who will provide you with lots of value and help boost your website performance, you are in the right place.”

Jenny is fantastic! She always goes over and above with any brief, delivering content that is relevant, targeted and creative in approach — all within tight timeframes.

I started to work with Jenny when we decided to re-launch roof-maker.co.uk and needed to refresh the copy across the entire website.

Jenny’s approach was very thorough, taking the time to understand our product range and their individual USPs. The website has benefited greatly from her input.

We’ve since engaged her again for ongoing contributions to the blog and I am always impressed by the level of research she does for each article.

I’ve commissioned Jenny twice now and could not be more satisfied with the quality and efficiency of her work. She has reviewed, edited and looked at the SEO of two of my websites and both have benefited from her input.

Whilst I’m a reasonable writer, having a specialist pair of eyes on my work is really valuable. Jenny has caught errors, made intelligent suggestions and expertly shifted my content to be much more attractive to both my audience and the search engines.

Jenny clearly takes pride in her work and cares about her clients’ needs. I am more than happy to recommend her work.