Bird with a pencil

“A bird who always carries a pencil”

In 2008, I was on a hen weekend in the fabulous city of Barcelona.

We were on the top floor of a nightclub and they were playing Chuck Berry. I remember thinking it was a strange choice of music for a room full of ravers, but it hadn’t stopped people dancing!

As I was standing there, a man sidled up to me and said “You look like the kind of bird who always carries a pencil.”

Funny thing was, he was right — I do always carry a pencil!

As a copywriter, you never know when inspiration might strike — and you need to be able to jot ideas down as you think of them.

I tend to use my smartphone for notes on the move these days, but, at heart, I’ll always be a bird who carries a pencil.

I’m a UK copywriter and content writer, specialising in creative words, compelling website copy and blog content that gets results.

Jenny Lucas Copywriter

When you work with me, you’ll get:

  • A highly skilled writer, who’s been writing professionally since 2000
  • A versatile copywriter, who’s written about everything, from airports to zombies
  • An objective outsider who’ll see your business with fresh eyes and new perspective
  • A candid, results-driven collaborator who genuinely cares about your business
  • A perfectionist who takes great pride in her work and always delivers on time.

Why choose to work with me?

  • You want results

    You want more than just “any old words” to fill an empty space. You need your words to have an effect, to make a difference and to translate into engagement, enquiries and money in the bank.

    I write intelligent, strategic copy that inspires your readers to take action and works hard to get you those results.

  • You want more customers

    You want to widen your influence and/or expand your market. You need a writer who can take your complex issue, idea or proposition and explain it clearly and simply, so more people can understand it.

    I’m a natural writer who has spent more than a decade translating complex issues and regulations into concise, simple copy that reads easily and makes good sense.

  • You want a trusted partner

    You want to work with someone who’s invested in your success. Someone who’s genuine, honest and helpful — and who always has your best interests at heart.

    I’m an open and unbiased collaborator with an honest, straight-talking approach my clients find refreshing. I’ll always tell you the truth and I’ll never present a problem without a practical solution or suggestion.

  • You want a creative companion

    You need creative input to take your communications to the next level.

    My background is in design and marketing. This includes 12 years as a conceptual copywriter, developing concepts and copy for visual communications and campaigns.

    I can help with creative contributions, picture research, marketing initiatives and new ideas to add more value to your business.

  • You want to work with an environmentally and socially responsible business

    I’m always looking for ways to improve and give back. In 2018, I went paperless in a bid to cut my use of consumables and eliminate unnecessary waste. I donate 5 hours of my time every month to help charities with their copy, content and campaigns.

What others say about me

  • Jenny is easy to work with, thorough and has great ideas
  • I cannot recommend Jenny Lucas Copywriting enough
  • Jenny is an ace copywriter
  • Highly organised and attentive to details
  • Made my message clearer and more professional
  • I highly recommend Jenny for your copywriting needs
  • It’s great having her as part of the Zube team
  • Jenny produced high quality and engaging web copy for me
  • Reliable, competent and creative

I used Jenny for the copy on my website. Jenny is easy to work with, thorough and has great ideas. Jenny understood the tone and messaging I wanted for my business really quickly. Jenny worked within the timescales given and I am really pleased with the work. I plan to use Jenny in the future and have no hesitation with recommending her.

Hayley Kooner,

Hayley Kooner Beauty

The project I worked with Jenny on was for a brochure of high end bathroom products. The brochure required copy for new products and also needed proofing.

Throughout the project Jenny was easy to reach and kept great levels of communication. Jenny was very thorough and absorbed a fantastic understanding of the products she was writing about.

I was extremely happy with the final results and the final copy sat perfectly in the brochure, highlighting the new product’s features and USPs. I cannot recommend Jenny Lucas Copywriting enough, a solid and professional service.

Robert Ellis,


Jenny is an ace copywriter. She completely re-wrote my website copy a few months ago, after performing exhaustive keyword research. She optimised the copy for the search engines and advised me on the value of blogging.

She did an excellent job, and if you’re looking for help with your web copy, you should check her out.

Leslie Popham,

Regis Publishing

Jenny’s one of the most hard-working and professional human beings we had the pleasure to collaborate with. For us one of the main points we looked at was someone who connected with us on a human level. She is patient, highly trained and skilled in SEO & Copywriting.

She wrote our full website ( Sept 2020) she performed keyword research, researched the customer personas, our competitors and even created a survey in order to investigate the market so she could write a perfectly crafter SEO web copy. She also helped us to write the case studies and organise the full website from a UX point of view. She is currently helping us with blog writing for our translation agency.

We could not have found someone better. Highly organised and attentive to details. She will chase you and ask for feedback so carefully and in such a specific way that she’ll get the necessary information about you and your business through the use of specific questions tailored to you.

Guess who we will use from now on? Jenny! We’ve been collaborating with her for over 1.5 years. We felt and still feel that she is the only one who can really understand not only your business needs but also you as a business owner and take your visions and transform them into nice words specifically for your audience. We are truly honoured to count with her professional help. We struggled to find someone who could help us until she showed personal interest. Thank you Jenny.

Mariona Bolohan,


Jenny helped take the copy on my company website to the next level – she took the time to understand my business, and made my message clearer and more professional. I’ll definitely be using Jenny’s services again in the future and highly recommend her.

Elliott Stevens,

Rapid Business Systems

Jenny is a joy to work with. I hired her to do copywriting for some of my clients and I found that her work was top-notch. She thoroughly researches the topic and asks really good questions when something isn’t clear.

Jenny always brings her creative flair to her work which means that the copy is always fresh. Jenny is a perfectionist and can spot things most people can’t. Her knowledge of SEO really makes the whole process of working together that much easier. I highly recommend Jenny for your copywriting needs.

Sonia Rosenblatt,

Savvy SEO

Jenny offers a friendly service with a great turnaround and is always helpful. She takes the time to understand exactly what we need and the message we want to communicate. It’s great having her as part of the Zube team.

Paul Quinn,

Zube Creative

Jenny produced high quality and engaging web copy for me. She understood the message I wanted to convey to prospective clients and delivered perfectly.

Jenny was very responsive and friendly throughout making the whole process seamless. I would highly recommend her to anyone looking for an excellent copywriting service.

Joshua Martin,

Many Moons

“I represented in Germany for 1 year the company that Jenny worked for. During that time Jenny proved to be a very reliable, competent and creative member of the HQ in the UK. It was always a joy to read the monthly posters she and her team had created. I can recommend her and wish her every success in the future.”

Mark Hindley,

formerly of Kodiak Industrial Ltd
business bird

Want to be my next happy client?

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