Learn the difference between features and benefits and find out how copywriters use both features and benefits in your sales copy.
How to give your copywriter feedback they can work with
Your copywriter needs helpful, constructive feedback they can work with. Here’s how to give feedback that will get you the result you want.
A guide to completing my copywriting brief
I created this guide to accompany my copywriting brief, which I ask all my clients to complete at the start of a new project.
Why your new website copy isn’t what you were expecting
If you’ve just received your first draft website copy and it’s not what you were expecting, this article might help to explain why.
What will your copywriter need from you?
What does your copywriter need from you so they can start working on your project? It’s a common client question — and I’m here to answer it.
Copywriting jargon buster
If you’re not familiar with copywriting or SEO terminology, this handy guide will help ensure we’re all on the same page (pun intended).