10 Tips for writing effective copy that converts and sells by focusing on your ideal customers and giving them exactly what they need.


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10 Tips for writing effective copy that converts and sells by focusing on your ideal customers and giving them exactly what they need.
If you’re not familiar with copywriting or SEO terminology, this handy guide will help ensure we’re all on the same page (pun intended).
We’re constantly told that AI writers are out to steal our jobs. So I decided to do a little experiment and try a couple. Here’s how it went.
Tone deaf messaging can make your brand look uninformed, unaware and oblivious. Here are 10 tips to help you avoid it and be a brand your audience loves.
Can an AI writer really write better content than a human? In this article, I put Google’s top AI writer to the test so you can see for yourself.
In this post, written for my fellow freelancers, I discuss various client problems and how to protect yourself against them for a better freelance life.
If you’re new to copywriting you may have been told that having a niche will improve your prospects and earning potential. But how do you choose one?
I started my copywriting career in 2005 and have been freelancing since 2011. In this article I give my top 20 tips for those who are just starting out.
In the final part of this three-part article, I’ll tell you why I first started freelancing and how I built my freelance copywriting business.