For copywriters Archives - Jenny Lucas Copywriting

A list of 500 brand voice descriptions that aren’t professional or friendly

JUN 22, 2025
A unique tone of voice will give your brand a different sound that will stand out from all the other noise. Here are 500 ideas for yours.

A list of 400 brand values that aren’t honesty or integrity

APR 13, 2025
You probably already, instinctively know your brand values. Here’s a list of 400 to help you put them into words and make them work for you.

How I became a freelance copywriter

UPDATED AUG 8, 2024
If you’re curious about how I became a freelance copywriter and what my background is, you’ll find the full story here.

How to write more customer-focused copy

UPDATED APR 2, 2024
10 Tips for writing effective copy that converts and sells by focusing on your ideal customers and giving them exactly what they need.

Copywriting jargon buster

UPDATED MAR 16, 2024
If you’re not familiar with copywriting or SEO terminology, this handy guide will help ensure we’re all on the same page (pun intended).

10 Ways to avoid tone-deaf messaging

UPDATED DEC 10, 2024
Tone deaf messaging can make you look uninformed, unaware and oblivious. Here are 10 tips to help you avoid it and be a brand your audience loves.

When client relationships go sour

UPDATED DEC 19, 2023
This post is for my fellow freelancers. It discusses various client problems and how to protect yourself against them for a better freelance life.

10 Super-sensible copywriting tips

UPDATED DEC 15, 2023
Want to improve your writing? To make it more effective, customer-friendly and conversational? Here are 10 super-sensible, professional tips to help you.