If you’re not familiar with copywriting or SEO terminology, this handy guide will help ensure we’re all on the same page (pun intended).
10 Ways to avoid tone deaf messaging
Tone deaf messaging can make your brand look uninformed, unaware and oblivious. Here are 10 tips to help you avoid it and be a brand your audience loves.
AI content writers: Threat or ally?
Can an AI writer really write better content than a human? In this article, I put Google’s top AI writer to the test so you can see for yourself.
When client relationships go sour
In this post, written for my fellow freelancers, I discuss various client problems and how to protect yourself against them for a better freelance life.
How to find your copywriting niche
If you’re new to copywriting you may have been told that having a niche will improve your prospects and earning potential. But how do you choose one?
My top 20 tips for new and aspiring freelance copywriters
I started my copywriting career in 2005 and have been freelancing since 2011. In this article I give my top 20 tips for those who are just starting out.
How I became a copywriter: Part three
In the final part of this three-part article, I’ll tell you why I first started freelancing and how I built my freelance copywriting business.
How I became a copywriter: Part two
In the second part of this three-part article, I’ll tell you how I got my background in design, marketing and conceptual copywriting.
How I became a copywriter: Part one
People often ask me how I got into copywriting. The truth is, there’s no set route. In the first of this three-part article I’ll tell you how it all began.