Tone deaf messaging can make your brand look uninformed, unaware and oblivious. Here are 10 tips to help you avoid it and be a brand your audience loves.
AI content writers: Threat or ally?
Can an AI writer really write better content than a human? In this article, I put Google’s top AI writer to the test so you can see for yourself.
When client relationships go sour
In this post, written for my fellow freelancers, I discuss various client problems and how to protect yourself against them for a better freelance life.
How to find your copywriting niche
If you’re new to copywriting you may have been told that having a niche will improve your prospects and earning potential. But how do you choose one?
My top 20 tips for new and aspiring freelance copywriters
I started my copywriting career in 2005 and have been freelancing since 2011. In this article I give my top 20 tips for those who are just starting out.