UPDATED AUG 8, 2024
If you’re curious about how I became a freelance copywriter and what my background is, you’ll find the full story here.
How to write more customer-focused copy
UPDATED APR 2, 2024
10 Tips for writing effective copy that converts and sells by focusing on your ideal customers and giving them exactly what they need.
Copywriting jargon buster
UPDATED MAR 16, 2024
If you’re not familiar with copywriting or SEO terminology, this handy guide will help ensure we’re all on the same page (pun intended).
10 Ways to avoid tone-deaf messaging
UPDATED DEC 10, 2024
Tone deaf messaging can make you look uninformed, unaware and oblivious. Here are 10 tips to help you avoid it and be a brand your audience loves.
When client relationships go sour
UPDATED DEC 19, 2023
This post is for my fellow freelancers. It discusses various client problems and how to protect yourself against them for a better freelance life.
10 Super-sensible copywriting tips
UPDATED DEC 15, 2023
Want to improve your writing? To make it more effective, customer-friendly and conversational? Here are 10 super-sensible, professional tips to help you.
Creating a project wrap-up form
UPDATED JAN 5, 2024
A brief guide for creating a wrap-up form that will help you get valuable feedback and testimonials at the end of a project.
How to find your copywriting niche
UPDATED AUG 15, 2023
If you’re new to copywriting you may have been told that having a niche will improve your prospects and earning potential. But how do you choose one?
My top 20 tips for new and aspiring freelance copywriters
UPDATED APR 1, 2025
I started my copywriting career in 2005 and have been freelancing since 2011. In this article I give my top 20 tips for those who are just starting out.