Creative copywriting services

Words are powerful. They paint vivid pictures and tell fascinating stories. They fire imaginations and create irresistible desires. They solve problems, ignite passions and sell dreams.

The right words help you connect with your ideal customers. Showing them how much better life could be — how much better they could be — if they only had what you’re selling.

If you need powerful and effective words for your next project, this is where I come in.

As your creative copywriter, I’ll spend time getting to know your brand, your prospects and your competition before I write a single word. I’ll then craft captivating, on-brand copy that will set you apart from your competitors and show your ideal customers why you’re the best choice for them.

Want to discuss a project?

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Conceptual copywriting

You’re a smaller brand with ambitious plans. And you need something creative for your next communication or campaign.

Conceptual copywriting offers more than words alone. It gives you a fully formed creative idea with punchy words and a graphic design brief that work together to deliver a powerful message.

If you need big ideas, but you don’t have a big agency budget, my conceptual copywriting service could be just what you need.

As a conceptual copywriter with 12 years’ experience, I have expertise in producing high-impact creative concepts. These concepts are designed to grab your audience’s attention, spark their interest, inspire their desire and prompt them to take action.

Your concept will be fully researched and carefully crafted. It will comprise words, image suggestions and a graphic design brief to help make it pop and stop your audience in their tracks.

Need a big idea for your project?

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Plain English copywriting

When you have a complex product, idea or issue to explain, clarity, specificity and simplicity are key.

You also need the objectivity to see it from your audience’s point of view. But this can be difficult, especially if it’s a subject you’re close to.

What you need is a copywriter with the objectivity and skill to demystify these complex subjects.

It’s is a skill I’ve been practising and sharpening for almost 30 years.

As a copywriter who specialises in writing plain English, I’ll start by breaking your topic down into manageable pieces. I’ll then translate it into clear, accessible, easily digestible language that’s a joy to read and makes good sense.

Need some help to create a clearer message?

Let’s talk

Good copy is an investment — don’t scrimp on it

Everyone can write, but not everyone is a copywriter.

It takes someone who really understands the power of words to craft crystal clear messages that resonate with your readers.

Carefully considered, well-written copy will pay for itself many times over, so it’s well worth investing in a professional copywriter.

When you work with me, I’ll bring a fresh, objective perspective to your project. And write the engaging, informative and persuasive words that inspire action.

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content writer leicester

Creative copywriting projects

I’ve written all kinds of materials, on all kinds of subjects, for my clients.

Contact me for:

  • Advertising and marketing campaigns
  • Blog articles
  • Brand/product storytelling
  • Brochures and leaflets
  • Case studies
  • Company/brand/product names
  • Guides and manuals
  • Posters and flyers
  • Slogans and straplines
  • Websites.

Need something else? If I can’t help you, I might know someone who can.

Get in touch