Momentum: It’s what guides your website visitors through their buyer journey, all the way to making the sale. Build it, sustain it and reap the rewards.
Creating a project wrap-up form
A brief guide for creating a wrap-up form, where you can ask clients those all-important questions at the end of a project and ask them for a review.
How to make your business stand out
How is your business different from the competitors around you? In this article I’ll give you 10 examples of differentiators you can start using today.
20 Practical things you can do for your business now
If you’re in lockdown and looking for some positive, constructive action you can take to benefit your business, I have 20 practical ideas for you.
How to market your local business online
Local marketing can help you reach more customers in your town, city or county. In this article I’ll explain the dos and don’ts for local marketing success.
How to deal with negative reviews
Getting a negative review isn’t the end of the world. Responding to it in a prompt and positive way can help to put things right and minimise any damage.
How do you find your copywriting niche?
If you’re new to copywriting you may have been told that having a niche will improve your prospects and earning potential. But how do you choose one?
How to use positioning to differentiate your business
The way you position your business in the market can help you compete more effectively. All you need to get started is a little basic research.
How to work out your ‘why’
In business, your ‘why’ is your purpose — your reason for being. Your ‘why’ can differentiate your business, but first you need to work out what it is.