Getting a negative review isn’t the end of the world. Responding to it in a prompt and positive way can help to put things right and minimise any damage.
How do you find your copywriting niche?
If you’re new to copywriting you may have been told that having a niche will improve your prospects and earning potential. But how do you choose one?
How to use positioning to differentiate your business
The way you position your business in the market can help you compete more effectively. All you need to get started is a little basic research.
How to work out your ‘why’
In business, your ‘why’ is your purpose — your reason for being. Your ‘why’ can differentiate your business, but first you need to work out what it is.
My top 20 tips for new and aspiring freelance copywriters
I started my copywriting career in 2005 and have been freelancing since 2011. In this article I give my top 20 tips for those who are just starting out.
Is your business at risk of being wiped out?
How a SWOT analysis can help your business embrace its strengths and opportunities, address its weaknesses and be proactive in responding to threats.
How I add value for my clients…
Added value is an improvement or addition to your service that makes it worth more to your clients. It’s something I do for my clients — and you can too.
How to understand and develop your brand
Everyone is talking about brands and branding these days. But how do you develop a brand, understand its role and put it at the heart of everything you do?
10 Mistakes you might be making if you write about your own business
Many businesses are blinkered when they write their own copy. They follow their own agenda and don’t give enough thought to the needs of their customers.