Show don’t tell is fabulous advice for fiction writers, but it can also work in copywriting, if you know how to apply it properly.
Why do copywriter services vary so much in price?
Copywriters are all unique in their own way. In this post, I look at the key differentiators that affect the way they price their projects.
19 Common copywriting mistakes to avoid when writing about your business
In this post, I’ll show you 19 common copywriting mistakes and reveal what a professional copywriter would do instead.
Why case studies are like magic for your business
Discover how case studies add value to your business by showing your prospects what you’ve done for others and the difference it’s made.
How to choose a business name
Are you launching a new business, brand, product range or service? If you need guidance on how to choose a suitable name, it’s all here.
Why you should outsource your copywriting
Outsourcing your writing projects to a freelance copywriter offers numerous benefits for your business. In this article, I’ll explore some of the main ones.
Want more web sales? Keep up the momentum
Momentum: It’s what guides your website visitors through their buyer journey, all the way to making the sale. Build it, sustain it and reap the rewards.
How to market your local business online
Local marketing can help you reach more customers in your town, city or county. In this article I’ll explain the dos and don’ts for local marketing success.
How to deal with bad reviews
Getting a bad review isn’t the end of the world. Responding in a prompt and positive way can help put things right and minimise any damage.