Show don’t tell is fabulous advice for fiction writers, but it can also work in copywriting, if you know how to apply it properly.


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Show don’t tell is fabulous advice for fiction writers, but it can also work in copywriting, if you know how to apply it properly.
Copywriters are all unique in their own way. In this post, I look at the key differentiators that affect the way they price their projects.
In this post, I’ll show you 19 common copywriting mistakes and reveal what a professional copywriter would do instead.
Discover how case studies add value to your business by showing your prospects what you’ve done for others and the difference it’s made.
Are you launching a new business, brand, product range or service? If you need guidance on how to choose a suitable name, it’s all here.
Outsourcing your writing projects to a freelance copywriter offers numerous benefits for your business. In this article, I’ll explore some of the main ones.
Momentum: It’s what guides your website visitors through their buyer journey, all the way to making the sale. Build it, sustain it and reap the rewards.
Local marketing can help you reach more customers in your town, city or county. In this article I’ll explain the dos and don’ts for local marketing success.
Getting a bad review isn’t the end of the world. Responding in a prompt and positive way can help put things right and minimise any damage.