If you’re new to copywriting you may have been told that having a niche will improve your prospects and earning potential. But how do you choose one?
How to use positioning to differentiate your business
The way you position your business in the market can help you compete more effectively. All you need to get started is a little basic research.
How to work out your ‘why’
In business, your ‘why’ is your purpose — your reason for being. Your ‘why’ can differentiate your business, but first you need to work out what it is.
My top 20 tips for new and aspiring freelance copywriters
I started my copywriting career in 2005 and have been freelancing since 2011. In this article I give my top 20 tips for those who are just starting out.