Customers want to know what you can do for them. But are you delivering? In this post I’ll explain how to categorise your customers and give them what they need.
5 Ways calls to action can kill your conversions
Are your calls to action working for you to bring in new enquiries and sales? Here are five ways your CTAs could be adversely affecting your conversions.
Looking for cheap creative services?
If you’re thinking of hiring creatives cheaply, please read this first. This happened to a client I quoted for copywriting and it might change your mind.
My content-writing process
Content marketing is an alternative to advertising that provides interest and value to your audience. If you’re not using it, you could be missing out.
A simple guide to using SEO keywords
You might have heard people talking about SEO keywords, but what are they, which ones should you choose, and how should you be using them to rank on Google?
20 Practical things you can do for your business now
If you’re in lockdown and looking for some positive, constructive action you can take to benefit your business, I have 20 practical ideas for you.
Practical ways to demonstrate E.A.T.
E.A.T. stands for Expertise, Authority and Trust — three of the things Google likes to see. But how do you demonstrate them and improve your ranking?
How to market your local business online
Local marketing can help you reach more customers in your town, city or county. In this article I’ll explain the dos and don’ts for local marketing success.
Passive voice vs active voice
Passive voice can make your content sound distant, formal and stuffy. Here’s how to recognise it and make your writing more active, engaging and compelling.