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How to stop attracting the wrong clients with repelling content

OCT 18, 2025
Are you a service-based business that keeps attracting the wrong clients? Are you wondering what you’re doing wrong? Repelling content can help.

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How sales-objections-handling works in copywriting

OCTOBER 4, 2025
Your prospects might find reasons not to buy from you. Here’s how we can counter these by addressing them in your copy.

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Content ideas for Winter 2025/2026

UPDATED SEP 6, 2025
Get your winter content marketing plan baked and frosted with this inspiration and ideas guide for December 2025 to February 2026.

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6 Good reasons your blog needs a professional content audit

AUG 10, 2025
A content audit is like a health check for your blog. It checks which articles still have life in them and which you should kill with fire.

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Shocked-woman-with-wide-eyes-and-hands-on-her-cheeks

Why are freelance copywriters so expensive?

JULY 13, 2025
If you think your freelance copywriter seems expensive, you’re probably thinking about your copy in entirely the wrong way. And here’s why.

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A list of 500 brand voice descriptions that aren’t professional or friendly

JUN 22, 2025
A unique tone of voice will give your brand a different sound that will stand out from all the other noise. Here are 500 ideas for yours.

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Is a leaky website costing you customers?

JUN 10, 2025
Is your website causing visitors to leave prematurely and without engaging? Want to know why it keeps happening? Here are some ideas.

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What is brand tone of voice and why does it matter?

MAY 11, 2025
Find out more about brand tone of voice and how it can help your brand embrace its uniqueness and stand out in a crowded marketplace

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How to use AI in your writing without sounding like a robot

MAY 4, 2025
Are you using AI to write your business content? Are you concerned your audience can tell? Here’s a better way to use AI in your writing.

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