Learn the difference between features and benefits and find out how copywriters use both features and benefits in your sales copy.
![Woman-standing-triumphantly-with-arms-in-the-air-in-sunflower-field](https://www.jennylucascopywriting.co.uk/wp-content/uploads/2024/03/pexels-andrea-piacquadio-3756168-2-699x406.jpg)
![Woman-standing-triumphantly-with-arms-in-the-air-in-sunflower-field](https://www.jennylucascopywriting.co.uk/wp-content/uploads/2024/03/pexels-andrea-piacquadio-3756168-2-699x406.jpg)
CATEGORIES:
Learn the difference between features and benefits and find out how copywriters use both features and benefits in your sales copy.
A well-thought-out content strategy will take your blog from tragic to magic. Giving your audience what they need so your business can succeed!
A copywriter will save you time and money, but they can be an asset to your business in lots of other ways, too. Here are some of them.
Are you looking for a cheap copywriter because you want to save money on your marketing? If so, maybe I can help you make the right decision.
Through misuse, overuse and exaggeration, these words have fallen out of fashion. They’ve become stale, boring and downright annoying.
Wondering what to write about? Get your content for spring sprung with this free content calendar and blog post ideas guide for March to May 2024.
In the not-too-distant future, AI will be changing the way we search online. Are your website and blog ready for what lies ahead?
Has a copywriter ever ghosted you or found a reason not to work with you? Did you wonder if it was something you said? Here’s the truth.
I have a few problems with the Good Fast Cheap theory — especially when it comes to high-value copywriting. In this article I’ll explain why.