UPDATED JUL 8, 2024
Copywriters are all unique in their own way. In this post, I look at the key differentiators that affect the way they price their projects.
19 Common copywriting mistakes to avoid when writing about your business
UPDATED JUN 19, 2024
In this post, I’ll show you 19 common copywriting mistakes and reveal what a professional copywriter would do instead.
How to write content for different buyer types
UPDATED JUN 17, 2024
Understanding the different buyer personalities and temperaments can help you create more effective content for your audience.
Simple vs. basic language: why you should know the difference
UPDATED JUN 17, 2024
The terms simple and basic are not interchangeable. In this article I’ll explain the difference and give you four reasons to keep it simple.
Getting to grips with the language changes in GA4
UPDATED JUN 17, 2024
Google Analytics is changing to GA4. In this post I’ll talk you through some of the language changes you need to be aware of.
30 Blog post ideas for creating original and shareable content
UPDATED JUN 16, 2024
This bumper post comprises 30 blog post ideas, with detail, that are designed to be either original or shareable.
How not to set the tone of voice on your website
UPDATED JUN 16, 2024
Getting your brand’s tone of voice right is vital — especially on your website. Here are 10 bad examples you won’t want to copy.
Our farmhouse renovation
UPDATED APR 30, 2024
My partner and I renovated his parents’ farmhouse and made it our new home. Here, I’ll give you the guided tour and show you what we’ve done.
Why your new website copy isn’t what you were expecting
UPDATED MAR 7, 2025
If you’ve just received your first draft website copy and it’s not what you were expecting, this article might help to explain why.