UPDATED JUL 1, 2025
If you’re writing for the web, there are some simple rules you can follow to make sure more of your writing gets read. And here they are!
How to find your copywriting niche
UPDATED JUN 24, 2025
If you’re new to copywriting you may have been told that having a niche will improve your prospects and earning potential. But how do you choose one?
5 Easy ways to write with emphasis on social media
UPDATED JUN 24, 2025
Give punch and power to your social media posts with these five simple tips to create emphasis using punctuation and formatting.
How to create the perfect landing page
UPDATED MAY 12, 2025
Thinking of creating a landing page for your website? Here are my top tips to help you attract and convert your ideal customers.
Why I’m glad to be a grumpy Gen Xer
UPDATED JUN 24, 2025
As a Gen Xer, I understand just how bad a bad user experience can be. Now I’m using that experience to help you improve your websites.
How to write in plain English: 10 simple rules
UPDATED APR 9, 2025
Writing in Plain English makes your copy clearer, more accessible and easier to understand. Here are 10 tips to help you get it write!
How to make your brand more unique
UPDATED SEP 3, 2025
Brand positioning can help you differentiate your brand from your competitors and give you an advantage over them. You can learn how, here.
How to work out your ‘why’
UPDATED APR 7, 2025
In business, your ‘why’ is your purpose — your reason for being. Your ‘why’ can differentiate your brand, but first you need to work out what it is.
5 Language barriers to avoid in your customer communications
UPDATED APR 4 2025
In this article, I’ll reveal three business copywriting mistakes that create a barrier between your business and its target audience.