UPDATED OCT 24, 2023
Are your calls to action converting visitors into new enquiries and sales? Here are 10 ways your CTAs could be impacting your conversions.
Practical ways to demonstrate E-E-A-T
UPDATED FEBRUARY 28, 2025
E.E.A.T. is one of Google’s Quality Rater Guidelines. But what is it and how do you demonstrate it to improve your ranking?
How to market your local business online
UPDATED SEP 23, 2023
Local marketing can help you reach more customers in your town, city or county. Here, I’ll explain the dos and don’ts for local marketing success.
What’s the difference between active and passive voice?
UPDATED SEP 23, 2023
Passive voice can make your content sound too distant and formal. Here’s how to change it and make your writing more engaging and compelling.
Backlinks and link-building: a guide for beginners
UPDATED SEP 19, 2023
Confused about backlinks and link-building? In this guide, I’ll explain backlinks simply, with practical tips on creating them and improving your SEO.
The A to Z of content writing
UPDATED SEP 16, 2023
My A to Z guide gives 26 professional content writing tips to help you create content that’s well-planned, targeted, original and interesting.
20 Common content marketing mistakes
UPDATED SEP 13, 2023
Are you making any of these mistakes with your content marketing? Read more to find out what they are, why they’re damaging and how to fix them.
How to deal with bad reviews
UPDATED SEP 2, 2023
Getting a bad review isn’t the end of the world. Responding in a prompt and positive way can help put things right and minimise any damage.
How I write about dull subjects without boring your audience senseless
UPDATED SEP 2, 2023
There’s no such thing as a dull subject — only dull content. As your content writer, here’s what I’ll do to keep your audience interested.