UPDATED SEP 1, 2025
Local marketing can help you reach more customers in your town, city or county. Here, I’ll explain the dos and don’ts for local marketing success.
What’s the difference between active and passive voice?
UPDATED SEP 1, 2025
Passive voice can make your content sound too distant and formal. Here’s how to change it and make your writing more engaging and compelling.
Backlinks and link-building: a guide for beginners
UPDATED SEP 1, 2025
Confused about backlinks and link-building? In this guide, I’ll explain backlinks simply, with practical tips on creating them and improving your SEO.
The A to Z of content writing
UPDATED AUG 25, 2025
My A to Z guide gives 26 professional content writing tips to help you create content that’s well-planned, targeted, original and interesting.
20 Common content marketing mistakes
UPDATED AUG 19, 2025
Are you making any of these mistakes with your content marketing? Read more to find out what they are, why they’re damaging and how to fix them.
How to deal with bad reviews
UPDATED JUL 8, 2025
Getting a bad review isn’t the end of the world. Responding in a prompt and positive way can help put things right and minimise any damage.
How I make boring subjects interesting for your readers
UPDATED JUL 8, 2025
There’s no such thing as a dull subject — only dull content. As your content writer, here’s what I’ll do to keep your audience interested.
Trusted Partners
OCT 16, 2019
If you’re hiring a freelance copywriter you may need additional support from other creatives and agencies. Here are some I would personally recommend.
Writing for the web? Here’s how to format your copy and content so it gets read
UPDATED JUL 1, 2025
If you’re writing for the web, there are some simple rules you can follow to make sure more of your writing gets read. And here they are!