UPDATED JUL 17, 2024
I have a few problems with the Good Fast Cheap theory — especially when it comes to high-value copywriting. In this article I’ll explain why.
SEO copywriting or website design — which should come first?
UPDATED JUL 17, 2024
So you’re thinking of getting a new website? But where do you start and who do you contact first: the website copywriter or the web designer?
How to use the SEO heading hierarchy correctly on your website and blog
UPDATED JUL 17, 2024
Website headings have a hierarchy, but many blogs and websites get it wrong. In this article, I’ll explain what it is how to use it and why.
Pain points: Why you should leave them to a professional copywriter
UPDATED JUL 15, 2024
So many marketers are talking about pain points being the best motivator to make a sale. But should you be listening to their advice?
Why your website copy should be preaching to the almost converted
UPDATED JUL 16, 2024
Your website copy is for targeting the prospects who are almost ready to buy. Your blog content should be doing everything else. Here’s why.
Show NOT tell in copywriting: when to apply it and how to use it
UPDATED JUL 17, 2024
Show don’t tell is fabulous advice for fiction writers, but it can also work in copywriting, if you know how to apply it properly.
AI copywriting risks: 19 Reasons NOT to rely on AI writers
UPDATED JULY 16, 2024
Trust me, AI writers are not the way to go if you want well-researched, on-brand business copy that connects with your prospects. Here’s why.
Is your website copy a mismatched patchwork of any old words?
UPDATED JUL 16, 2024
Is your website copy a patchwork of mismatched words you’ve pulled together from different sources? If so, you need to read this — and fix it!
How I’m using AI in my processes
UPDATED MAR 1, 2024
If you’re thinking of hiring a content writer, you may have concerns about AI. For transparency, here’s how I’m using it in my process.