JUL 7, 2024
Is your website copy working hard for you or is it letting you down? Here are 10 surefire signs that your web copy might need some attention.
We need to talk about Dark UX — 22 examples to watch out for
UPDATED SEP 23, 2024
Dark UX is a combination of copywriting and website design that seeks to mislead, confuse and trick users. Here’s how to spot it.
15 Possible reasons why your website isn’t converting
JUN 23, 2024
You have a website, but it’s not converting into sales or enquiries. So what’s the problem? I asked my LinkedIn community for their insights.
29 Content types you should have in your content strategy — and why
JUN 9, 2024
Coming up with content ideas is so much easier when you have a content strategy in place. Here are 29 content types to inspire you.
How to use internal linking to send your readers down the rabbit hole
MAY 26, 2024
Internal links can create a content rabbit hole your readers can get lost in. Here are 10 ways to use them on your website.
14 Good reasons to use internal links on your website and blog
MAY 19, 2024
Internal linking helps to strengthen your website’s structure and is good for your SEO, your users and your business. Here I’ll show you why.
Refresh, Rewrite, Repurpose: how to audit and reuse your old blog posts
MAY 6, 2024
Are the articles on your blog dated and gathering dust? My Refresh, Rewrite, Repurpose process will help you breathe new life into them.
Features vs. benefits and how copywriters use them to sell
MAR 9, 2024
Learn the difference between features and benefits and find out how copywriters use both features and benefits in your sales copy.
How I’ll create a magical blog content strategy for your website
MAR 2, 2024
A well-thought-out content strategy will take your blog from tragic to magic. Giving your audience what they need so your business can succeed!