UPDATED MARCH 2, 2026
It’s time to wrap up your project
The project has ended. It went well. Your client was delighted.
Well done, you.
But that’s not the end of the story. Because now is your opportunity to ask for the valuable feedback that will help you continually improve. And some social proof that will persuade others of your brilliance.
Social proof is compelling
Social proof is like gold dust for your business. The opinions and experiences of your previous clients can be incredibly effective in convincing others to work with you.
Social proof typically takes the form of reviews, testimonials or case studies.
The best place to feature your reviews is on independent sites, like LinkedIn, Trustpilot or your Google Business Profile. Reviews posted here are often considered more trustworthy because they’re direct from the client and won’t have been modified or sanitised by you.
Client feedback is helpful, too
In addition, private feedback from clients you’ve worked with or sold to can help you decide if your current approach is working and show you where there’s room for improvement.
How to get reviews and feedback
You could just ask your client to leave a review and give you some feedback.
But is that the best way?
⭐️⭐️⭐️⭐️⭐️
Fred Bloggs
Jenny was amazeballs. Would totally recommend.
Err… maybe not.
You see, not all clients will be used to writing reviews and they may not understand the importance of giving detail and context. Consequently, their reviews might be full of holes, like my attempts at knitting. And reviews like these could leave your prospects with more questions than they answer.
Likewise, feedback is a word that’s open to interpretation. What you get back might not be specific enough to be helpful to you.
This is where a project wrap-up form comes in.
What is a project wrap-up form?
I call it a project wrap-up form, because it’s like tying up loose ends at the end of a project.
Using a project wrap-up form allows you to guide your clients when they’re writing reviews and giving feedback.
Your clients get a proper framework with helpful prompts, so they don’t get blank page syndrome. You get reviews that will mean something to your prospects and feedback that’s valuable and actionable.
It’s a win-win.
Creating your wrap-up form
Decide what feedback would be helpful
Start by deciding what information would be most useful to you. Here are some examples of the questions you might have.
Is your self-promotion working?
If you’re using several different channels to promote your business, you’ll want to know which of these channels are working for you and whether they’re worth your time and/or money.
To get the answer, ask your client how they found you and offer them a choice of answers. Be sure to include an ‘other’ option in case there’s something you haven’t thought of.
Are you attracting your ideal clients?
You’ll want to know if the messages you’re putting out there are attracting the right kinds of clients.
To answer this one, ask your client why they chose to work with you specifically and what it was that made you appealing to them.
Are you delivering what you promise?
There are several questions you could ask your clients here.
For example:
- Did you receive the service you were expecting?
- Did you feel there was anything missing or lacking?
- Did you have any concerns during the project and did we resolve them effectively?
- Were our communications clear and comprehensive enough?
- Could we have done anything to make your experience better?
Give some guidance for the review
Writing reviews doesn’t come naturally to some clients, so it’s helpful to give them a basic framework they can follow.
Use open questions, that need thoughtful and detailed answers. But be careful not to put words in their mouths — because that’s just cheating.
It’s always helpful to give some context, so encourage them to start by introducing themselves and their project.
- Give your name and your business name
- Briefly explain what your business does and who you work with/sell to
- Describe your project and why you needed it.
Then move onto the specifics of working with you by asking:
- What made you decide to work with us?
- How was your experience of working with us?
- How did you find our approach to the project?
- Were you happy with the result we delivered?
- Would you recommend us to other businesses?
Include a link
To make it easy for clients, add a direct link to the page where you want them to write their review. It could be for your Google Profile, LinkedIn, Trustpilot, or wherever it seems most appropriate.
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About the author
I’m Jenny Lucas, a freelance copywriter and content writer based in Leicestershire, UK.
I specialise in writing SEO copy and content to get your website and blog articles found on Google.
To find out more, visit my main website, or get in touch for a no-obligation chat about your project.
