Are we a good match?
Are we compatible is one of the first questions we should ask ourselves before we work together.
- Are my skills and experience a good fit for your project?
- Is the way I work going to fit in with the way you work?
After all, there are thousands of copywriters and content writers out there. And every one is unique, coming from a different background and with a different set of specialist skills.
So why choose to work with me?
And what mix of skills do I have to offer that no one else has?
In this article, I’ll give you 10 good reasons why you should work with me.
Why you should work with me
1. You need an accomplished and versatile writer
If you’re looking for a copywriter, you’ll want a highly skilled wordsmith. Someone who can deliver exceptional copy that gets results.
The problem is, these days, anyone can do an online course and call themselves a copywriter.
But there’s a world of difference between those ‘copywriters’ and the ones who’ve spent years gaining their experience and honing their skills — the ones who really know what they’re doing.
I’ve been writing professionally since 2000, took my first creative copywriting job in 2005 and started my freelance business in 2011. So you could say I’ve earned my stripes.
And though it’s the ‘recommended’ thing for copywriters to do, I’ve never chosen a niche — I enjoy the variety too much.
This has meant that, over the years, I’ve worked for all kinds of companies, in all kinds of industries — B2B and B2C. And while I tend to stay away from very specialised areas, I’ve gained my experience writing on a diverse range of subjects.
2. You need a website specialist
Whether you’re planning a new website or reworking an existing one, you’ll need clear, search-engine-optimised copy that draws high quality traffic and converts it into new business.
And, as with any interactive media, websites need to provide a flawless user experience (UX) that’s smooth, straightforward and simple.
I understand websites well. I’ve been using them regularly since 1995, when Webcrawler and Netscape Navigator were the browsers of choice. And I’ve experienced my fair share of good ones, bad ones and downright ugly ones.
Today, I’m a skilled website copywriter who’s been writing successful, Search-Engine-Optimised web content since 2010. I’ve built several websites from scratch, so I have design and technical knowledge too.
And I’m fully UX aware, so your website will be planned and written to provide the very best user experience.
I offer two distinct website services: A full SEO copywriting service to fill your website with high quality content and a website auditing service to help fix existing websites that are underperforming.
3. You need a logical and objective problem-solver
Let’s say you have a communication problem. Maybe your website isn’t bringing in enough sales. Or you’re paying for content that isn’t working.
Chances are, you and the people you work with are too close to your business to see where the problems are. Other people in your life may not have the insight you need, or will just tell you what they think you want to hear.
What you need is someone who can be objective. Someone who can see the problems clearly, then apply the right knowledge and expertise to help you solve them. This is where I can help.
Two of my strongest skills are objectivity and logic. So if you have communications that aren’t working the way they should be, I can give you honest, reasoned feedback to show you where the problems are and help you to improve them.
4. You need plain English copy
Showing personality in your copy is great. But sometimes your messaging simply needs to be clean, concise and clear. This is especially true if you need to simplify something complex or provide clear instructions.
For this, you need plain English.
Using plain English has a number of benefits. For example, it makes your content and communications:
- Accessible to a wider audience
- Quick and easy to consume
- Suitable for the full extent of your market.
I’m a creative copywriter at heart, but I also write sensible plain English that’s crystal clear, reads well and is easy to understand.
5. You need a content strategy
I’ve been blogging for businesses since 2010.
Not just writing the blogs, but planning and creating strategic content that satisfies the needs of the audience. And content that ranks in the search engine results.
It’s precisely this kind of content that gets results. By attracting the right kind of visitors to the website and converting the ones who are ready to buy into paying customers.
When I recommend blogging, it’s because I know first-hand that it works.
A blog brought my last employer’s business back from the brink.
And my own blog — the one you’re reading right now — is full of evergreen content that’s constantly attracting new visitors and bringing in new business.
My content isn’t the kind that’s written in half an hour for 10p a word. It’s carefully considered, meticulously researched and created to deliver results.
6. You need more than just words
Not everyone who hires a copywriter has a clear communication strategy or the support of an in-house marketing team. If this is you, you might appreciate some extra help in other areas, besides copywriting.
I have a creative background that covers aspects of design management, marketing and conceptual copywriting, so I’m a copywriter with a host of complementary skills. They include:
- Art direction
- Picture research
- Idea generation and development
- Marketing and advertising
- Visual communications
- User experience
- Copy critiquing and editing.
So, if you need more than just words, I can help you with these things too.
7. You want to get found on Google
When you look for <insert your type of business> on Google, your website is nowhere to be seen. So your top-ranking competitors are taking their slice of the cake and yours as well.
Not fair really, is it?
But it probably means that your website hasn’t been optimised for search engines. For this, you need search-engine-optimised copy — or SEO copy for short.
SEO copywriting is primed with the specific words and phrases your customers are typing into Google. The idea is that when they type in a certain phrase, Google sees your website is good a match for what they’re searching for and lists in the search results.
This is a specialist form of copywriting, requiring in-depth research and expertise. The results are never guaranteed, but it’s a recommended and legitimate way to get a website to rank.
I’ve been practising SEO copywriting since 2010 and I have a proven strategy that’s been successful, both for me and for many of my clients.
8. You need a meticulous researcher
A lot of content writers are lazy with their research.
How do I know this?
Because when I’m researching a statistic or piece of information online, I’ll see pages of results all citing the same information from the same original source. And when I look for the original source, it will turn out to be a 10-year-old blog article, with the information sourced from another blog article that now no longer exists.
You can rest assured, I’ll never do that.
First, I’ll never cite information from a random person’s blog. I only use credible sources — and the original sources wherever possible. If I can’t verify a source, I wont use it. Simple as that.
Second, things change quickly these days, which means some information has a sell-by date. I always use the most current information available and discount anything that’s more than three years’ old.
9. You want audience-first content
Content that ranks in the search engines is great, but that’s never the only objective. If it was, your content would be written purely for search engines and it would be horrible to read.
When I write content, it has three primary goals:
- To give value to your human visitors
- To attract human visitors using search-engine-optimised (SEO) copy
- To convert the visitors who are ready to buy into paying customers.
The audience always comes first and the SEO is secondary.
That’s because, first and foremost, your content should be created for your readers. It should be valuable, interesting to read and easy to digest. If it isn’t, there’s no point in attracting them to read it — and it won’t be converting them either.
The object of a blog is to build up a resource that will help your visitors in many different ways. This also establishes your authority in your field and builds your audience’s trust so they feel more confident to buy from you.
10. You want a creative partner
If you’re looking for a ‘yes’ person, who’ll do exactly as you want without question, that’s not me.
I’m a creative partner who’ll be invested in your success and a champion in your corner.
I’ll give you all the knowledge, honest advice and expert wordsmithery you need to power your business and make a real impact. But, in return, I need you to listen and work with me to make that happen.
Have you met your copywriting match?
If you like what you’ve read and think we could work well together, you can find out more about my copywriting, content writing and web auditing services on my main website.
Or get in touch with me directly. I would love to hear more about your project.