Jenny-Lucas-Copywriter

UPDATED JANUARY 16, 2024

Are we a good fit?

This is one of the first questions we need to ask ourselves before we work together.

Are we compatible?

More specifically:

  • Are my skills and experience a good fit for your needs?
  • Does the way I work fit in with the way you work?
  • Do we have the same ideas/vision for your project?

After all, there are thousands of copywriters and content writers out there. And every one is unique, coming from a different background and with a different set of specialist skills.

Two-hands-bringing-together-fitting-jigsaw-pieces
Image by Senjin Pojskić from Pixabay

11 Good reasons to choose me as your copywriter

So why should you choose to work with me?

And what mix of skills and traits do I have to offer that other copywriters may not?

1. You need an accomplished and versatile writer

I’ve been writing professionally since 2000, took my first full-time copywriting role in 2005 and completed my copywriting diploma, with Distinction, in 2007. So, you could say I’ve earned my copywriting stripes.

During that time, I’ve written all kinds of things, on all kinds of subjects, for all kinds of businesses, with all kinds of audiences.

My work has been varied and has included:

  • Website copywriting
  • Long form blog articles
  • High-impact poster copy
  • SEO copywriting/consulting
  • Brand naming and straplines
  • Developing creative concepts
  • Copywriting for creative campaigns.

I enjoy variety, research and learning, so I’m happy to write about most things.

2. You want clear, concise and captivating copy

Image by Stefan Kuhn from Pixabay 

The copy I write is clear, concise and captivating, because that’s what gets results.

The clarity of your message is fundamental. If your readers are confused or don’t understand what you’re saying, they won’t take action. If they have to re-read your message multiple times or need a dictionary to try and make sense of it, they’ll give up. And if your copy waffles on endlessly and/or is boring to read, they won’t be inspired to read it.

This is why I always:

  • Write in plain English
  • Use simple sentence structures
  • Use precise and specific language
  • Give the most value in the fewest words
  • Write copy that reads well and makes good sense.

The common misconception

Plain English does not equate to basic, primary-school-level writing.

Copy that’s clear and simple will still:

  • Show your brand personality
  • Respect your readers’ intelligence
  • Be engaging and interesting to read
  • Sound professional and sophisticated
  • Make the right connection with your audience.

And if you’d like to read more on that, you’ll find it in my article, Simple vs. basic language: why you should know the difference >>

3. You want your website to get found on Google

Image by Photo Mix from Pixabay 

Your website won’t be much use to you if nobody can find it.

Fortunately, I specialise in writing Search-Engine-Optimised (SEO) copy and content. The SEO is what helps your website and blog articles rank on Google, so your target audience can find it.

SEO copy and content is primed with the words and phrases your ideal customers are typing into Google. The idea is, when they search for these words and phrases — voila! — your website will appear in their search results pages.

I’ve been writing high-performing SEO copy and content for almost 15 years. I can’t promise you a number one spot — and no one else can either — but I have achieved top rankings and page one rankings for many of my previous clients.

4. You need help to create content

You have a blog on your website, but it’s at a standstill because you don’t know what to do with it.

Maybe:

  • You don’t know what to write about
  • You’re too busy to write content for it
  • You don’t have the SEO skills to attract an audience
  • You’ve run out of content ideas and need some direction.

I hear these things from businesses all the time. It’s why I developed my blogging packages, to provide support where you need it most.

I’m a content expert who can help you with everything from strategy and planning, to research and SEO, to writing and publishing. Whether you want to write the articles yourself or outsource everything, I can provide exactly what you need.

5. You need a copywriter who understands design

The word DESIGN in black on a light grey background with black pencils
Photo by Kaboompics from Pexels

Most copy is written to go into some kind of design. That could be a website, brochure, press ad, poster or flyer. If you’re creating any of those things, having a copywriter who knows design, understands typography, and can think visually is a big advantage.

I’ve worked with designers for most of my copywriting career and, before that, I was a graphic designer myself.

This means I’m used to:

  • Writing and editing to meet word counts
  • Wireframing my copy for websites and page layouts
  • Considering the typography and how the copy will look
  • Formatting my copy for easy reading — so more of it gets read
  • Writing creative briefs for designers, photographers and illustrators.

6. You want someone who’s easy to work with

When we work together, I’ll do whatever I can to make things easy and I’ll always be considerate and respectful of your time.

This means:

  • Never missing a deadline
  • Being proactive and organised
  • Communicating clearly and concisely
  • Preparing well for meetings and showing up on time
  • Only accepting projects I can complete within the timeframe
  • Saving up my questions so I don’t have to keep bothering you.

7. You need someone who’s objective and logical

Image by Alexander Antropov from Pixabay 

One of my key strengths is objectivity and being able to step back from a situation and see the bigger picture. It makes me an excellent problem-solver, who can bring clarity and direction to your project.

My personality type is INTP-A: Assertive Logician, which, I’d say, describes me perfectly. I’m hyper-logical and have an insatiable need to make things make sense. For you, this means relevant, crystal clear communications that will be easy for your audience to read and understand.

My personality type also means I’m:

  • Curious
  • Original
  • Objective
  • Analytical
  • Imaginative
  • Open-minded
  • Solutions-driven.

And I’ll bring all of this to your project, too.

8. You need a copywriter who can organise

If you have a lot of information, thoughts and ideas, but don’t know how to organise it all into a compelling piece of copy or content, I could be just the copywriter you need.

Using objectivity and logic (see point 7) I will:

  • Decide what’s relevant and valuable to your audience
  • Cut out all the dead wood that doesn’t serve a purpose
  • Find the best ways to frame and present your communication — from the tone of your copy to clever formatting and visual aids
  • Create a clear, concise and compelling communication that fulfils your objectives and meets the needs of your audience.

9. You need someone who can handle a tricky brief

Not all briefs are easy. Some communications can feel awkward, uncomfortable or embarrassing.

Over the years, I’ve helped companies deliver all kinds of difficult messages. Some with a shock, some with humour, some with an appeal — but always with compassion, sensitivity and diplomacy.

Whatever you need to communicate, I can help with ideas and well-thought-out copy that will get your message across clearly, painlessly and appropriately.

10. You need a meticulous researcher

Jenny-Lucas-researching-using-Mac-laptop
Image by Matt Glover Photography

A lot of content writers are lazy with their research.

How do I know this?

Because when I’m researching a statistic or piece of information online, I’ll see pages of results all citing the same information from the same original source. And when I look for the original source, it will turn out to be a 10-year-old blog article, with the information sourced from another blog article that now no longer exists.

You can rest assured, I’ll never do that.

First, I’ll never cite information from a random person’s blog. I only use credible sources — and the original sources wherever possible. If I can’t verify a source, I wont use it. Simple as that.

Second, things change quickly these days, which means some information has a sell-by date. I always use the most current information available and discount anything that’s more than three years’ old.

11. You need more than just words

Image by ElisaRiva from Pixabay 

Some projects need more than just words on a page — they need a fully formed creative idea. That might be copy with images, a storyboard, styling ideas or other creative input.

Before I became freelance, I spent 12 years producing copy and concepts for high-impact poster campaigns. I’m skilled in developing creative concepts, bringing words and imagery together to create powerful communications. And I’m used to briefing designers, photographers and illustrators, who can bring those ideas to life.

I have a creative background that covers aspects of design management, marketing and conceptual copywriting, so I’m a copywriter with a host of complementary skills. They include:

  • Art direction
  • Picture research
  • Idea generation and development
  • Marketing and advertising
  • Visual communications
  • User experience
  • Copy critiquing and editing.

So, if you need more than just words, I can help you with these things too.

Have you met your copywriting match?

So you like what you’ve read and think we could work well together?

If you want to be doubly sure, here are 11 Reasons why I’m not the copywriter for you >>

If you need more information about my services, you’ll find it here.

If you’re ready to reach out, here’s how to get in touch.

Jenny-Lucas
Photo by Matt Glover Photography

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Your guide to working with me >>
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11 Reasons why I’m not the copywriter for you >>
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How to choose a copywriter >>