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At the time of writing, none of the main social media platforms support text styles like these ^^ when you create a regular post.

So how can you create emphasis in your posts and really make them pop?

The answers are all in your formatting and punctuation.

Here are 5 easy ways to create an emphasis:

1. Caps lock

Everyone knows that writing all in caps makes it sound like you’re SHOUTING IN YOUR READERS’ FACES.

But capitalising odd words can give emphasis to those words.

Examples:

If you want a website that draws traffic AND converts, you need a copywriter with SEO skills as well as experience in writing sales copy.

This is NOT the way to achieve the results you want to see.

2. Full stop

Using a full stop after you’ve made an important point gives emphasis to that point.

Examples:

Be patient and don’t expect to see results straight away. These things take time.

This is the best option for your business. And it doesn’t have to cost a fortune.

In the second example, there are two important points to emphasise. Technically, it could all be one sentence, but breaking it into two sentences gives each point more weight.

3. Em dash

You can use an em dash to give emphasis to the end of a sentence.

Examples:

Be wary if they say you can buy your way to the top of the organic search — this is categorically untrue.

Quick fixes are not recommended — and they could harm your ranking in the long term.

4. Line break

A line break is one of the most powerful ways to create emphasis, so reserve this for the really important points.

Example:

This is by far the best option to help you grow your business. 

And it doesn’t have to cost a fortune.

Packages start from just £80, which make it both effective and affordable. You can find out more by…

5. Placement of words and clauses

There are three pointers for the price of one here.

A. Introduction: Opening your sentence with a powerful adverb.

Example:

Surprisingly, there is no evidence to support this.

B. Reiteration: Saying the same thing twice to affirm your message.

Example:

Listening to your client is vital. If you’re going to give them what they want, you have to listen to what they want.

C. Affirmation: Following an important point with a short, supporting sentence.

Example:

I know what you’re thinking: this sounds like amazing value. And it is.

About the author

I’m Jenny Lucas, a UK copywriter, based in Leicester.

I became a copywriter in 2005 after six years working in design and marketing.

In 2017 I decided to give up having a day job and freelance full time.

Today I’m a generalist copywriter who specialises in conceptual copywriting and SEO copy for the web.