UPDATED OCT 24, 2023
Brand positioning can help you differentiate your brand from your competitors and give you an advantage over them. You can learn how, here.
How to work out your ‘why’
UPDATED APR 7, 2025
In business, your ‘why’ is your purpose — your reason for being. Your ‘why’ can differentiate your brand, but first you need to work out what it is.
5 Language barriers to avoid in your customer communications
UPDATED APR 4 2025
In this article, I’ll reveal three business copywriting mistakes that create a barrier between your business and its target audience.
How I write with authority and confidence
UPDATED APR 2, 2025
Copy that’s imprecise or fuzzy on the details does nothing to promote your authority or inspire confidence and trust. Here’s how to change that.
Down with pop-ups!
UPDATED FEB 28, 2025
Are pop-ups on your website adversely impacting your user experience — and driving leads away instead of converting them to customers?
Apostrophes and how to use them
NOV 11, 2018
The apostrophe is simple to use and only has three different applications. In this article I’ll show you how to use them correctly.
What to cut from your copy
UPDATED JUN 9, 2023
We prune trees to make them stronger — and you can do the same for your writing. Cut these 10 things now to make your copy more effective.
My top 20 tips for new and aspiring freelance copywriters
UPDATED APR 1, 2025
I started my copywriting career in 2005 and have been freelancing since 2011. In this article I give my top 20 tips for those who are just starting out.
Content research: 8 practical tips for researching your content like a pro
UPDATED AUG 2, 2024
8 tips for writing accurate and authoritative content, using credible research to support your points and citing your sources correctly.