In this article, I’ll reveal three business copywriting mistakes that create a barrier between your business and its target audience.
Writing with authority and confidence
Copy that’s imprecise or fuzzy on the details does nothing to promote your authority or inspire confidence and trust. Here’s how to change that.
Apostrophes and how to use them
The apostrophe is simple to use and only has three different applications. In this article I’ll show you how to use them correctly.
What to cut from your copy
We prune trees to make them stronger — and you can do the same for your writing. Cut these 10 things now to make your copy more effective.
How to order English adjectives
In English, we describe things in a very specific order. Native speakers order their adjectives in this way automatically — often without even realising!