Give punch and power to your social media posts with these five simple tips to create emphasis using punctuation and formatting.
5 Simple rules for writing in plain English
Writing in Plain English makes your copy clear, accessible and easy to understand. The style also makes your copy quicker to read and digest.
5 Ways to write with confidence and conviction
5 Practical tips that will make your communications stronger, more confident and more effective in achieving their goals.
Are you creating a barrier between you and your target audience?
In this article, I’ll reveal three business copywriting mistakes that create a barrier between your business and its target audience.
Are your communications a little bit woolly?
Copy that’s imprecise or fuzzy on the details does nothing to promote your authority or inspire confidence and trust. Here’s how to change that.
How to sell something your customers don’t want
How do you sell something your audience needs but doesn’t want to pay for? As a former health and safety copywriter, this is something I understand well.
Writing technical copy for a non-technical audience
In this article I’ll show you how to write about more complex topics and issues in a way that the average person can understand them.
How to order English adjectives
In English, we describe things in a very specific order. Native speakers order their adjectives in this way automatically — often without even realising!
5 Mistakes you might be making if you write about your own business
Many businesses are blinkered when they write their own copy. They follow their own agenda and don’t give enough thought to the needs of their customers.