Want to improve your writing? To make it more effective, customer-friendly and conversational? Here are 10 super-sensible, professional tips to help you.
What’s the difference between active and passive voice?
Passive voice can make your content sound too distant and formal. Here’s how to change it and make your writing more engaging and compelling.
20 Common content marketing mistakes
Are you making any of these 20 common mistakes with your content marketing? Read more to find out what they are, why they’re damaging and how to fix them.
How to deal with bad reviews
Getting a bad review isn’t the end of the world. Responding in a prompt and positive way can help put things right and minimise any damage.
Writing for the web? Here’s how to format your copy and content so it gets read
If you’re writing for the web, there are some simple rules you can follow to make sure more of your writing gets read. And here they are!
5 Easy ways to write with emphasis on social media
Give punch and power to your social media posts with these five simple tips to create emphasis using punctuation and formatting.
10 Simple rules for writing in plain English
Writing in Plain English makes your copy clearer, more accessible and easier to understand. Here are 10 tips to help you get it write!
How to make your brand more unique
Brand positioning can help you differentiate your brand from your competitors and give you an advantage over them. You can learn how, here.
5 Communication barriers to avoid in your copy and content
In this article, I’ll reveal three business copywriting mistakes that create a barrier between your business and its target audience.