UPDATED JAN 16, 2024
With blog content getting ever longer and more in-depth, it’s more important to make it easily consumable for your readers. Here’s how.
10 Ways to avoid tone-deaf messaging
UPDATED DEC 10, 2024
Tone deaf messaging can make you look uninformed, unaware and oblivious. Here are 10 tips to help you avoid it and be a brand your audience loves.
Why you should outsource your copywriting
UPDATED SEP 29, 2025
Outsourcing your writing projects to a freelance copywriter offers numerous benefits for your business. In this article, I’ll explore some of them.
10 Super-sensible copywriting tips
UPDATED SEP 5, 2025
Want to improve your writing? To make it more effective, customer-friendly and conversational? Here are 10 super-sensible, professional tips to help you.
Want more web sales? Keep up the momentum
UPDATED JAN 6, 2024
Momentum guides your website visitors through their buyer journey, all the way to making the sale. Build it, sustain it and reap the rewards.
What’s the difference between active and passive voice?
UPDATED SEP 1, 2025
Passive voice can make your content sound too distant and formal. Here’s how to change it and make your writing more engaging and compelling.
20 Common content marketing mistakes
UPDATED AUG 19, 2025
Are you making any of these mistakes with your content marketing? Read more to find out what they are, why they’re damaging and how to fix them.
Writing for the web? Here’s how to format your copy and content so it gets read
UPDATED JUL 1, 2025
If you’re writing for the web, there are some simple rules you can follow to make sure more of your writing gets read. And here they are!
5 Easy ways to write with emphasis on social media
UPDATED JUN 24, 2025
Give punch and power to your social media posts with these five simple tips to create emphasis using punctuation and formatting.