UPDATED OCT 22, 2025
Trust me, AI writers are not the way to go if you want well-researched, on-brand business copy that connects with your prospects. Here’s why.
Is your website copy a mismatched patchwork of any old words?
UPDATED JUL 16, 2024
Is your website copy a patchwork of mismatched words you’ve pulled together from different sources? If so, you need to read this — and fix it!
How to improve the pop-ups on your website
UPDATED JUL 15, 2024
How can you create better pop-ups that will boost your conversions without annoying your website visitors? In this article I’ll reveal all!
20 Secrets of a hard-working website
UPDATED JUL 9, 2024
Is your website working hard for your business or snoozing on the job? Here are some pro tips to make sure it’s pulling its weight.
Getting to grips with the language changes in GA4
UPDATED JUN 17, 2024
Google Analytics is changing to GA4. In this post I’ll talk you through some of the language changes you need to be aware of.
How not to set the tone of voice on your website
UPDATED MAY 26, 2026
Getting your brand’s tone of voice right is vital — especially on your website. Here are 10 bad examples you won’t want to copy.
Why your new website copy isn’t what you were expecting
UPDATED MAR 7, 2025
If you’ve just received your first draft website copy and it’s not what you were expecting, this article might help to explain why.
Common website problems and solutions
UPDATED MAY 25, 2026
If your website isn’t working, you need to get it fixed. In this article, I’ll show you 15 common problems with advice on how to fix them.
15 Cringeworthy web design mistakes
UPDATED APR 24, 2026
Do you have an ugly or amateurish-looking website? In this article, I’ll tell you how fix 15 common mistakes for a more professional finish.