JUL 7, 2024
Is your website copy working hard for you or is it letting you down? Here are 10 surefire signs that your web copy might need some attention.
We need to talk about Dark UX — 22 examples to watch out for
UPDATED SEP 23, 2024
Dark UX is a combination of copywriting and website design that seeks to mislead, confuse and trick users. Here’s how to spot it.
15 Possible reasons why your website isn’t converting
JUN 23, 2024
You have a website, but it’s not converting into sales or enquiries. So what’s the problem? I asked my LinkedIn community for their insights.
How to use internal linking to send your readers down the rabbit hole
MAY 26, 2024
Internal links can create a content rabbit hole your readers can get lost in. Here are 10 ways to use them on your website.
14 Good reasons to use internal links on your website and blog
MAY 19, 2024
Internal linking helps to strengthen your website’s structure and is good for your SEO, your users and your business. Here I’ll show you why.
How to future-proof your website and blog for AI-powered search
UPDATED JUN 29, 2025
AI is changing the way we search online and giving us a different kind of search experience. Are your website and blog ready for the changes?
SEO copywriting or website design — which should come first?
UPDATED JUL 17, 2024
So you’re thinking of getting a new website? But where do you start and who do you contact first: the website copywriter or the web designer?
How to use the SEO heading hierarchy correctly on your website and blog
UPDATED JUL 17, 2024
Website headings have a hierarchy, but many blogs and websites get it wrong. In this article, I’ll explain what it is how to use it and why.
Why your website copy should be preaching to the almost converted
UPDATED JUL 16, 2024
Your website copy is for targeting the prospects who are almost ready to buy. Your blog content should be doing everything else. Here’s why.