UPDATED SEP 3, 2025
Brand positioning can help you differentiate your brand from your competitors and give you an advantage over them. You can learn how, here.
How to work out your ‘why’
UPDATED APR 7, 2025
In business, your ‘why’ is your purpose — your reason for being. Your ‘why’ can differentiate your brand, but first you need to work out what it is.
5 Language barriers to avoid in your customer communications
UPDATED APR 4 2025
In this article, I’ll reveal three business copywriting mistakes that create a barrier between your business and its target audience.
How I write with authority and confidence
UPDATED APR 2, 2025
Copy that’s imprecise or fuzzy on the details does nothing to promote your authority or inspire confidence and trust. Here’s how to change that.
Apostrophes and how to use them
NOV 11, 2018
The apostrophe is simple to use and only has three different applications. In this article I’ll show you how to use them correctly.
How I’ll prune your copy to make it stronger
UPDATED AUG 12, 2025
We prune trees to make them stronger — and you can do the same for your writing. Cut these 10 things now to make your copy more effective.
How to choose a copywriter
UPDATED AUG 2, 2024
If you’re thinking of hiring a copywriter there are a number of things to consider. In this post, I’ll show you exactly what to look for.
How to order English adjectives
UPDATED AUG 2, 2024
Did you know, In English, we describe things in a very specific order? Most native speakers will do it without even realising.