Side-profile-of-Simon-Sinek’s-book-‘Start-with-Why’

How to work out your ‘why’

UPDATED APR 7, 2025
In business, your ‘why’ is your purpose — your reason for being. Your ‘why’ can differentiate your brand, but first you need to work out what it is.

Secateurs-pruning-a-tree

What to cut from your copy

UPDATED JUN 9, 2023
We prune trees to make them stronger — and you can do the same for your writing. Cut these 10 things now to make your copy more effective.

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How to choose a copywriter

UPDATED AUG 2, 2024
If you’re thinking of hiring a copywriter there are a number of things to consider. In this post, I’ll show you exactly what to look for.