MAR 9, 2024
Learn the difference between features and benefits and find out how copywriters use both features and benefits in your sales copy.
Why saving time and money aren’t the best reasons to invest in a freelance copywriter
FEB 18, 2024
A copywriter will save you time and money, but they can be an asset to your business in lots of other ways, too. Here are some of them.
Pain points: Why you should leave them to a professional copywriter
UPDATED JUL 15, 2024
So many marketers are talking about pain points being the best motivator to make a sale. But should you be listening to their advice?
Show NOT tell in copywriting: when to apply it and how to use it
UPDATED JUL 17, 2024
Show don’t tell is fabulous advice for fiction writers, but it can also work in copywriting, if you know how to apply it properly.
AI copywriting risks: 19 Reasons NOT to rely on AI writers
UPDATED JULY 16, 2024
Trust me, AI writers are not the way to go if you want well-researched, on-brand business copy that connects with your prospects. Here’s why.
Is your website copy a mismatched patchwork of any old words?
UPDATED JUL 16, 2024
Is your website copy a patchwork of mismatched words you’ve pulled together from different sources? If so, you need to read this — and fix it!
Technical copywriting for a non-technical audience: why it’s best to hire a copywriter
UPDATED JUL 11, 2024
Why hiring a copywriter could be the best decision for you if you need to communicate technical information to a non-technical audience.
19 Common copywriting mistakes to avoid when writing about your business
UPDATED JUN 19, 2024
In this post, I’ll show you 19 common copywriting mistakes and reveal what a professional copywriter would do instead.
How to write content for different buyer types
UPDATED JUN 17, 2024
Understanding the different buyer personalities and temperaments can help you create more effective content for your audience.