UPDATED NOV 12, 2023
If your website has a low engagement rate, it means your visitors aren’t sticking around or converting into customers. Here’s why.
Want more web sales? Keep up the momentum
UPDATED JAN 6, 2024
Momentum guides your website visitors through their buyer journey, all the way to making the sale. Build it, sustain it and reap the rewards.
DIY website design: the pros and cons
UPDATED SEP 29, 2023
Need a new website? Thinking of doing it yourself? This guide goes through some of the DIY pros and cons so you can make a more informed decision.
What I learned from nine years at the top of Google
UPDATED JAN 4, 2024
In this article, I’ll reveal what it’s really like to hold the Google top spot and why it might not be the holy grail you think it is for your business.
10 Ways calls to action can kill your conversions
UPDATED OCT 24, 2023
Are your calls to action converting visitors into new enquiries and sales? Here are 10 ways your CTAs could be impacting your conversions.
Practical ways to demonstrate E-E-A-T
UPDATED FEBRUARY 28, 2025
E.E.A.T. is one of Google’s Quality Rater Guidelines. But what is it and how do you demonstrate it to improve your ranking?
How to market your local business online
UPDATED SEP 23, 2023
Local marketing can help you reach more customers in your town, city or county. Here, I’ll explain the dos and don’ts for local marketing success.
Backlinks and link-building: a guide for beginners
UPDATED SEP 19, 2023
Confused about backlinks and link-building? In this guide, I’ll explain backlinks simply, with practical tips on creating them and improving your SEO.
Writing for the web? Here’s how to format your copy and content so it gets read
UPDATED JUL 1, 2025
If you’re writing for the web, there are some simple rules you can follow to make sure more of your writing gets read. And here they are!