UPDATED MAY 25, 2026
I created this guide to accompany my copywriting brief, which I ask all my clients to complete at the start of a new project.
Technical copywriting for a non-technical audience: why it’s best to hire a copywriter
UPDATED JUL 11, 2024
Why hiring a copywriter could be the best decision for you if you need to communicate technical information to a non-technical audience.
How to work with a copywriter: the dos and don’ts
UPDATED JUL 9, 2024
Want to get the best from your copy, your copywriter and your working relationship? Read this guide on what to do and what not to do.
Why case studies are like magic for your business
UPDATED OCT 23, 2025
Discover how case studies add value to your business by showing your prospects what you’ve done for others and the difference it’s made.
What will your copywriter expect from you?
UPDATED SEP 2, 2025
What does your copywriter need from you so they can start working on your project? It’s a common client question — and I’m here to answer it.
How a copywriter can support you if you want to do the writing yourself
UPDATED MAY 26, 2026
If you’re planning to write your own copy, but you’d still like some professional support, there are lots of ways a copywriter can help you.
Why you’re not investing in SEO content (and why you should be)
UPDATED APR 23, 2026
Are you still on the fence about writing blog content for your website? Here’s why you should be and how it should be working for you.
Copywriting jargon buster
UPDATED MAY 18, 2026
If you’re not familiar with copywriting or SEO terminology, this handy guide will help ensure we’re all on the same page (pun intended).
Your guide to working with me
UPDATED DEC 14, 2024
Here, you’ll find an outline of the process I use for my copywriting projects, so you’ll know what to expect when we work together.