Can AI write blog articles?
Yes, AI can write you an article. It can write you an article in seconds. The article will be reasoned, well-written and easy to read. It will be formatted for the web. It will even give you the sources it used for its information, if you ask for them.
So all you have to do is copy and paste it into your blog. Happy days, huh?
But “Can AI write articles?” isn’t the question you should be asking. The real question is, should it?
Should AI be writing your blog articles?
Not without your input and supervision.
Why not?
AI is freely available
Your audience can access AI. They can give it the same prompts you can. They can ask their own questions. They can ask for specific details. They can double down in areas they don’t understand or where they need more clarity.
In short, they can have a more interactive and personalised experience than your article will ever give them. And if they can do all that themselves, why would they bother to read your article?
You need to be offering them something more than AI can give them. This will come from your expert insights, your unique first-hand experience, and your original thinking and ideas.
AI still gets things wrong
AI still isn’t capable of validating its sources. It still isn’t guaranteeing accuracy in its answers. It’s still plagiarising bad content. And, as ChatGPT so daintily puts it, it’s still ‘suffering from hallucinations’ — which means it makes stuff up.
If AI generates your articles without any human oversight, you’ll just be another blathering robot voice adding to all the other misinformation online. And, seriously, what’s the point in that?
What’s more, since AI became prevalent, people have become much less trusting of what they’re seeing online.
In a 2025 survey by KPMG, 70% of respondents said they struggle to trust online information because they can’t tell if AI generated it. This means the majority of people are now suspicious before they even start reading.
In a 2026 YouGov report, 69% of respondents expressed concern that AI-generated content may contain incorrect or misleading information.
In a 2026 survey by Gartner, 57% of respondents said AI content has made them less trusting of brand messaging overall.
Your blog should be helping you build authority and trustworthiness online. For that to work, you need to be a respected source of truth, with information that’s accurate, credible and can be relied upon.
If you’re using AI, you need to ask for its source links and fact-check them before including them in your article. Are the source links live and working? Are the sources original, current and credible? Is the information truthful and up to date to the best of your knowledge?
Most importantly, if the source is wrong — and the content of your article is based on that source — your article will also be wrong.
AI doesn’t know what your audience wants
If you’re using AI to help you plan your blog articles, those articles might not be hitting the spot.
AI can build you a customer profile, it can make generalisations and identify promising opportunities for content. But it doesn’t know for certain if its suggestions deal with issues your audience are actually experiencing and genuinely want to read about. And if they’re not, what incentive do they have to search for and read about them?
Human content strategists look at numerous things when we’re planning your blog content, including the demand for the content and the search volumes it’s attracting. We also look at the search intent of the audience and whether that audience is actually your audience.
This will give your audience blog content that’s genuinely useful to them and worthy of their reading time.
AI can’t guarantee its ideas are original
It’s probable AI will never have an original thought or idea. It’s only capable of “creating” anything because it has access to the internet and can assemble answers from the work of human content writers. What a sad little life it must have.
Because of this, it can’t guarantee its output hasn’t been done before. If it has been done before, by a human writer, you could be plagiarising someone else’s work — albeit without meaning to. And who would choose to read something that’s just a poor rip-off of something someone else has written?
AI doesn’t benchmark its blog articles
When I’m writing an article, I want to be sure it’s the best it can be and that it’s deserving of a top three spot on Google. To do this, I benchmark my articles against those already ranking in the top three places, making sure mine are more thorough and give more value.
Of course, nothing can guarantee a top three place, but taking this approach gives us the best possible chance of getting there.
Why is a top three place so important?
Research from Backlinko shows, only 9% of Google searchers make it to the bottom of the first page of the search results and only 0.44% of searchers go to the second page of Google’s search results.
AI doesn’t benchmark the articles it produces to make sure they’re competitive, so you’ll have no idea if your article is good enough to achieve a top-ranking spot. And, if it isn’t, the chances of people finding it could be less than half a percent.
AI doesn’t have your lived experience
AI will never experience anything as a human does. Everything it claims to know has been stolen from people who’ve already been there and done that. But that’s not necessarily the same knowledge and understanding you have.
For example, you might have had a different result or learned a different lesson. Your own experience might have challenged what others are saying and given you a different perspective. This is what your audience wants to read — not just another AI article, mindlessly repeating the consensus because it doesn’t know any better.
Real-life stories and examples make your articles more interesting and build your credibility, for example:
- Here’s what happened when we…
- Here’s what our experts recommend and why
- Here’s how we transformed/achieved [something important] for our client
- Here’s why [thing everyone else is doing] doesn’t work and how we do it better
- Here’s why [thing everyone else is saying] is wrong and what we’ve found to be true.
These aren’t headlines, by the way. They’re just ideas for framing your own unique and original content.
AI doesn’t have your personality
Even with prompts, AI will never sound exactly like you. It will either sound like every other AI-written article out there — *yawn* — or it will be a poor imitation of you. Is that what you want? Is it?
Your personality and way of communicating will make your article more engaging to read.
For example, they bring together your:
- Tone and style
- Sense of humour
- Fresh perspective
- Thoughts and ideas
- Unique insight and way of looking at the world.
All of which give your article uniqueness, originality and a touch of something special. It’s a secret sauce that will attract people, keep them engaged and give the right ones all the reasons to work with you.
If an article isn’t engaging and doesn’t offer anything new or interesting, people won’t feel compelled to read it.
AI doesn’t have your opinions
AI doesn’t have a bum that gets sore and splintered, so it’s happy to on the fence. It will present both sides of an argument, but almost never offers an opinion. Because heaven forbid it might be wrong.
Humans don’t do that. We can present both sides of an argument, too, but we pick a side and give our expertise and reasoning for that decision. It’s that expertise and reasoning your audience wants to see.
Imagine someone has come to your article, torn between a number of options and unsure which one to choose. Yes, this person might want to learn more about the pros and cons of each option. But, ultimately, they want to know why your option is best for them — or why it’s wrong for them.
If they’re not going to get the answers they need from your article, why would they bother to read it?
Using AI to help write your blog articles?
AI can help with a lot of the things you might find difficult when writing articles. For example, it can be really useful when it comes to the planning, prompting, formatting and wording. Blank page? What blank page?
But you need to remember, it’s just a tool and it has its limitations.
For starters, it’s no substitute for the knowledge, expertise and first-hand experience you bring to the table.
It won’t do much to help you with the SEO side, either.
And, unless you’re prepared to take time over your prompts, fact-checking and refining, the article you end up with could be more or less the same article everyone else has.
Need some help?
Your blog should be a lead-generating machine for your business. It should be attracting new leads and setting them on the journey to becoming paying customers.
I’m Jenny, an SEO content strategist and content writer who’s been planning and creating premium blog content for the last 17+ years. I mean, that has to count for something, right?
The content I write is the kind of content your ideal customers are actively searching for online.
I use AI with caution and never EVER in my writing process, so every article is 100% human, engaging to read and written to convert.
If your AI articles aren’t really doing all that for you, maybe I can help.
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