Sunflower-against-blue-sky

How to use this guide

This pick ‘n’ mix guide is packed with inspiration and ideas for your marketing efforts over the summer period, from June to August 2021.

For each month, I’ve prepared an event calendar, which might inspire a post, promotion or tie-in. I’ve included links where possible, so you’ll find all the information you need, including themes and full event details.

Please double-check the 2021 dates and that the events are still going ahead before you invest time and money on marketing.

There are also three seasonal content themes for each month, which you should be able adapt for your brand and your audience.

Remember, your content should be about helping rather than selling, so make sure it’s customer focused with a clear What’s In It For Me (WIIFM).

This will be an evolving post that I plan to return to and update every year. For advance notification of updates, make sure you’re following me on LinkedIn or Facebook.

If you need more ideas, you’ll find plenty in my blog post:
101 Blog post ideas for your business.

June 2021

Image by nidan from Pixabay

June 2021 event calendar

1st — Pride Month, (UK)
1st — Step up for 30 Month, for bowel cancer, (UK), TBC
1st — Tourettes Awareness Month
1st — Child Safety Week, (UK)
1st — World Milk Day
1st — National Growing for Wellbeing Week (UK), TBC
1st — Legs Matter Week, (UK)
1st — Global Day of Parents
1st — The Great Get Together, (UK), TBC
1st — Volunteers’ Week, (UK)
3rd — World Bicycle Day
4th — National Fish and Chip Day (UK)
4th — International Day of Innocent Child Victims of Aggression
5th — Bike Week, (UK), TBC
5th — World Environment Day
5th — International Day Against Illegal Fishing
6th — Organ Donation Week, TBC
6th — The Big Lunch, (UK)
6th — Cancer Survivors’ Day
6th — 100 years since London’s Southwark Bridge was opened to traffic
7th — Aromatherapy Awareness Week, TBC
7th — Diabetes Awareness Week, (UK), TBC
7th — World Heart Rhythm Week
7th — World Food Safety Day
8th — World Oceans Day
12th — Drowning Prevention Week, (UK), TBC
12th — International Falafel Day
12th — World Gin Day
13th — Cupcake Day, for Alzheimer’s, (UK)
14th — World Continence Week, TBC
14th — Food Safety Week, (UK), TBC
14th — Learning Disability Week, (UK), TBC
14th — Loneliness Awareness Week, (UK), TBC
14th — Men’s Health Week, (UK), TBC
14th — World Blood Donor Day
14th — Five years since the Grenfell Tower disaster in London
14th — Refugee Week, (UK)
15th — National Beer Day, (UK)
15th — International Working Animal Day
15th — World Elder Abuse Awareness Day
16th — March for Men, (UK), TBC
17th — Clean Air Day (UK)
17th — World Day to Combat Desertification and Drought
17th — Plastic Free Beauty Day, TBC
18th — Autistic Pride Day
18th — International Picnic Day
18th — Wallace and Gromit’s Wrong Trousers Day, (UK)
18th — Sustainable Gastronomy Day
19th — English Wine Week, TBC
19th — National Picnic Week, (UK)
19th — National School Sport Week, (UK), TBC
19th — International Surfing Day
20th — Father’s Day, (UK)
20th — World Refugee Day
21st — Breathe Easy Week, (UK), TBC
21st — Children’s Hospice Week, (UK), TBC
21st — World Wellbeing Week, TBC
21st — World Humanist Day
21st — Global MND Awareness Day
21st — World Music Day
21st — International Day of Yoga
23rd — UN Public Service Day
23rd — International Widows’ Day
23rd — International Women in Engineering Day, TBC
24th — National Writing Day, (UK), TBC
25th — Bring Your Dog to Work Day
26th — National Cream Tea Day, (UK), TBC
26th — International Day Against Drug Abuse and Illicit Trafficking
26th — National Parma Violets Day, (UK)
26th — UN International Day in Support of Victims of Torture
27th — Micro, Small and Medium-sized Enterprises Day
28th — Children’s Art Week
29th — International Day of the Tropics
30th — International Asteroid Day

June content ideas

1. World Environment Day

June 5th is World Environment Day, so why not do something to help the environment?

  • Plant a tree for each product/£worth of product you sell this week — record the tree planting and share it
  • Try a new environmental initiative to do things more sustainably and document your progress and results
  • Make more conscious efforts to save energy and recycle — write about what you did and inspire others to try it too
  • Talk about your environmental policies, show how you’re making a difference and how other companies can be greener too
  • Donate a percentage of this week’s profits to an environmental charity
  • Talk about zero waste initiatives that are happening here or in other countries and what we can learn from them
  • Ask your employees where the waste problems are and take steps to tackle them — show others how you did it so they can do the same.

2. Summer holiday

With summer holidays just around the corner, why not help your customers prepare? Offer some tips, create an inspiration guide or write on a relevant topic. Choose something that’s relevant for your brand. Here are some ideas to inspire you:

  • Self preparation: tanning, waxing, hair styling
  • Inspiration: hairstyles, fashion, beach-ready looks
  • Winding up at work: checklists, advance preparation, autoresponders
  • Health and safety tips: sun care, healthcare, first aid, dos and don’ts
  • Travel tips: regulations, restrictions, money, vehicle hire,
  • Activities: hiking, water sports, camping, photography, video
  • Equipment: wetsuits, sunglasses, hiking shoes, cameras, canoes, tents, caravans, awnings, furniture, backpacks and bags
  • Packing tips: holiday essentials, checklists, ‘don’t forget’ lists.

3. Making the most of the season

  • Summer offers and promotions
  • Cooking: fresh seasonal produce, new ideas, recipes or flavour combinations
  • Summer drinks: cocktails/virgin cocktails, punches and party drinks, best for hydration
  • Health: summer diet, benefits of keeping hydrated, ways to drink more water, best exercise for hot weather
  • Getting out and about: things to do, places to go, activities to try
  • Being outdoors: garden furniture recommendations, how to style a balcony or small garden, bringing the outside in with healthy plants.

July 2021

Deckchairs-on-beach
Image by Steve Bidmead from Pixabay

July 2021 event calendar

1st — Plastic Free July
1st — Sarcoma Awareness Month
1st — Talk to Us Month, for the Samaritans (UK)
1st — International Reggae Day
3rd — National Bereaved Parents’ Day (UK), TBC
3rd — International Plastic Bag Free Day
3rd — 25 years since the Stone of Scone was returned to Scotland
5th — #GladToCare Awareness Week (UK), TBC
5th — Great British Pea Week, TBC
7th — World Chocolate Day
8th — National CBD Day (UK)
8th — SPANA’s World Tea Party, for sick and injured working animals
10th — Don’t Step on a Bee Day
10th — 100 years since Belfast’s Bloody Sunday
11th — Festival of British Archaeology, TBC
11th — World Population Day
12th — Love Parks Week (UK), TBC
12th — National Simplicity Day (UK)
15th — World Youth Skills Day
17th — World Emoji Day
17th — World Day for International Justice
17th — 40 years since the Humber Bridge opened
18th — International Nelson Mandela Day
20th — World Chess Day
24th — International Tequila Day
25th — National Marine Week (UK), TBC
26th — Welsh Wine Week, TBC
26th — 70m years since Disney’s Alice in Wonderland premiered in London
27th — Walk the Night, for breast and prostate cancer (UK)
27th — National Prosecco Day (UK), TBC
28th — World Hepatitis Day
29th — International Tiger Day
30th — World Friendship Day
30th — World Day Against Trafficking in Persons

July content ideas

1. War on plastic

It’s Plastic-Free July this month and International Plastic Bag Free Day on the 3rd. Here are some ideas for a tie-in, choose something that’s relevant for your brand:

  • A how-to on how to find all the sources of plastic in your business — even the hidden ones — and talk about alternatives for buying better in the future
  • Create a tutorial for reusing and repurposing plastic: in arts and crafts, for storage, for decoration, making toys, plant holders etc
  • Write about projects in your industry where plastic waste is being repurposed, reused or recycled
  • Compile a guide to plastic-free alternatives, where to find them and how to use them
  • Launch an initiative in your business to cut or reduce your use of plastic and write about it — or talk about your current efforts to cut plastic waste.

2. School summer holidays

The school summer holidays start in July, so it’s a good time to look at content that will involve families and children.

  • Activities: new things to try, places to go, sports, gaming
  • Create a challenge to encourage creativity, promote learning or help the community
  • Devise an online or outdoor treasure hunt
  • Write about planned events in your local area
  • Put together a list of books to read or films to watch
  • Family barbecue: food, activities, games, theme, ideas
  • Create an arts and crafts tutorial.

3. Communication

July 17th is World Emoji Day, so it could be a good time to talk about the way we communicate, how it’s changed and how it’s changing. Here are some ideas:

  • Write about AI and how it’s changing the way we communicate
  • Create an on-brand emoji or picture quiz — for fun or with a prize draw for correct answers
  • Write a piece about the best communication strategies in your industry and what makes them so effective
  • Run a customer survey to learn about communication problems in your organisation, publish the results and show how you plan to improve
  • Write about your experience of automated communications, when they work well and when they don’t
  • If you’re improving or changing the way you communicate with your customers, use this as an opportunity to talk about your plans
  • Write about how our language and communication styles are evolving with new generations and technologies.

August 2021

Tropical-sunset-with-palm-tree-silhouette
Image by Pete Linforth from Pixabay

August 2021 event calendar

1st — World Breastfeeding Week
1st — National Road Victim Month (UK)
1st — Yorkshire Day (UK)
4th — Play Day (UK)
5th — Cycle to Work Day (UK)
6th — International Beer Day
6th — 75 years since the Family Allowance was introduced
8th — International Cat Day
8th — International CBD Day
9th — National Allotments Week (UK)
9th — Afternoon Tea Week (UK)
10th — Rabbit Awareness Week (UK), TBC
12th — International Youth Day
13th — International Left-Handers Awareness Day
13th — National Prosecco Day (UK)
18th — 80 years since the National Fire Service was established
19th — World Photography Day
19th — World Humanitarian Day
21st — World Plant Milk Day, TBC

August content ideas

1. Back to school

The new school term starts next month. If this is relevant to your brand, you could write a post aimed at the members of your audience who have children. Here are some ideas:

  • Lunch prep ideas to make things quicker and simpler
  • Back to school checklist: stationery, uniform, school shoes, school bag, PE kit, trainers, software/apps
  • Parental advice to help their children with productive study, being active, staying hydrated, handling stress, keeping a positive attitude, bullying, online safety, friendships and relationships
  • Compile helpful resources to help parents and their children get back to school, such as study guides, tips and advice.

2. Last days of summer

As we’re edging closer to autumn and a new school term, it’s time to make the most of the last days of the summer holiday. You can use this as an opportunity to inspire your audience with ideas on how to do that.

  • Inspire your readers to compile an end of summer bucket list, filled with fun family things to do — give them lots of ideas
  • Last minute summer break ideas featuring late details and where to find the best sunshine spots
  • Talk about the best new attractions, places to go and events happening in your area during the last weeks of summer
  • Write about the best seasonal produce that’s still available to enjoy.

3. World Photography Day

August 19th is World Photography Day: A worldwide celebration of the art, craft, science and history of photography. Here are some ideas for photo and image based posts:

  • Run an on-brand photo challenge or competition on your social media and publish your best entries in a blog post
  • Put together a photographic post that will show your audience inspiring ways to use or style your product
  • Present a series of photographs, images or mood boards that represent your brand, then write about them in a blog post
  • Produce a photo diary for a week behind the scenes in your business.

Want to add an event?

My aim is to build a comprehensive calendar of UK and international events. If there’s a great event that’s missing and you’d like me to consider including it, please get in touch with the details and official website.

Other posts in this series

Content ideas for autumn covers the months from September to November

Content ideas for winter covers the months from December to February.

Content ideas for spring covers the months from March to May.

Do you need quality content for your business blog?

I’m Jenny Lucas, a freelance content writer based in Leicester, UK.

If you like what you’ve read here, but don’t have the time, skills or inclination to do your own content marketing, I can help by writing it for you.

For more information, head to my content writing page, where you can find out more, or get in touch.