Do you have writer’s block when it comes to blog posts?
If you regularly blog for your business, it can be difficult to keep coming up with content that’s fresh, engaging and relevant.
This was supposed to be a list of 52 blog post ideas — one for each month of the year — but I got to 52 and just kept running, with each idea spawning more!
I’ve tried to be as vague as possible, so the content should work for lots of different businesses and industries — if you put your own spin on some of the ideas.
And I’ve varied the list, rather than categorising it, so you can use the topics in order and have something new and different each time.
101 Blog post ideas.
1. Create a How-To guide with step-by-step instructions — include photos, if helpful.
2. Give a sneak peek behind the scenes of your company.
3. Recount an experience you had and what you learned from it.
4. Create a glossary that explains terminology in your industry.
5. Write an industry update focusing on the latest statistics and research.
6. Talk about a major problem you encountered and how you overcame it.
7. Compile an inspiration guide for your product using lots of photos and images.
8. Create a helpful PDF download that your readers can sign up for and talk about it in the blog post.
9. List links to the articles you have read this week and add your comments.
10. Create a before and after that shows how your product/service makes a difference.
11. Compile a checklist for customers.
12. Host a competition or giveaway.
13. Write a list of helpful tips to show your knowledge/expertise.
14. Compile an ultimate resource guide e.g. web tools, online suppliers, online guides.
15. Talk about how you, or a colleague, got into your industry/area of expertise.
16. Start a discussion on a current topic or debate.
17. Write about an event or trade show you have attended recently.
18. Interview a key member of your workforce.
19. Create a useful or surprising infographic for your company/industry.
20. Write about common mistakes/pitfalls in your industry and how to avoid them.
21. Introduce a new product, service, or aspect to your service and how it will benefit your customers.
22. Talk about how you are using more environmentally friendly materials/packaging.
23. Provide a detailed explanation of how your product works, maybe using a diagram.
24. Create a Buyer’s Guide, comparing different products/services and assessing the pros and cons.
25. Share a productivity tip or secret to help people accomplish more.
26. Give your perspective on a current issue affecting your industry.
27. Write about what you learnt at a recent conference or seminar.
28. Write about what makes your business/product/service special or unique.
29. Compile a list of helpful quotes.
30. Write a case study or client story.
31. Create a humorous post showing cringeworthy industry mistakes.
32. Talk about how your business has changed to meet the needs of the market.
33. Write a post on how you achieved success.
34. Conduct a poll among your readers and share the results.
35. Explain the features customers should consider when buying your product.
36. Give an in-depth answer to a question you are often asked.
37. Talk about a common misconception in your industry and tell your readers how it really is.
38. Review or compare the software, apps and/or online services you use at work.
39. Create a comparison between your product and something that, at first, seems unrelated.
40. Research international differences in your industry and talk about what you can learn from them.
41. Write a piece focusing on a specific aspect of your product or service.
42. Host a question and answer session with your readers.
43. Write about an event your company has hosted e.g. training, speaker, fundraiser.
44. Share a hack, app or secret that makes your work a little easier.
45. Write a Did You Know? article and share some interesting facts and insights.
46. Share something about your industry that amused or amuses you.
47. Create a timeline to show the history of your industry/company.
48. Address an issue or problem that has impacted on your customers.
49. Talk about what it’s like to work for your company and the training/opportunities you can offer.
50. Share some exciting company news, such as a new contract or appointment.
51. Collaborate with your sales team and create a post that supports them.
52. Talk about something that annoys you or makes things difficult for you.
53. Feature a project and show it from start to finish.
54. Compile a selection of your blogs, in terms of popularity or similar subject matter.
55. Create a funny or relatable industry meme (a good one will get lots of shares).
56. Create a video showing how your product or service is used.
57. Carry out a customer survey with a prize draw for entrants.
58. Show how your company is working to reduce pollution.
59. Talk about how your industry is represented — or misrepresented — in the media.
60. Compile a selection of quotes that motivate/inspire you.
61. Write about a time you went above and beyond to help a client.
62. Talk about how your company is reducing waste.
63. Predict how your industry will change over the next five or 10 years.
64. Introduce a charity you support and write about your fundraising efforts.
65. Create a visual style guide for your product, to inspire your readers.
66. Interview a regular customer/client about what your product/service means to them.
67. Talk about future plans for your business e.g. expansion, new departments.
68. Ask your readers for feedback and suggestions for articles they would like to see.
69. Write about innovations in your industry.
70. Compile a top ten list e.g. most popular products.
71. Talk about something you have done to improve the customer experience.
72. Recommend other products and services that complement your own.
73. Start a Twitter thread about something important to your industry and post the responses.
74. Create a flowchart or video to show how your product is made.
75. Write about a current issue or news story affecting your industry.
76. Describe the problem your product/service solves in more detail.
77. Discuss ways in which an expired product, or its components, can be reused, recycled or upcycled.
78. Talk about quality control and how you make sure every product/user experience is up to standard.
79. Debunk a common industry myth.
80. Write a more thorough analysis of your product or service, its components, how it is put together and what each part does.
81. Create an infographic for your business/industry showing interesting facts and figures.
82. Post a photo and ask your readers to caption it.
83. Write an opinion piece backed up with research.
84. Share a company celebration, such as an anniversary, milestone or achievement.
85. Produce a cheat sheet for your customers.
86. Create a flow chart to illustrate your customers’ buying or decision making process.
87. Compile an A to Z, or create an acronym, for an aspect of your industry.
88. Collaborate with your customer service team to discover common customer issues and FAQs — address these in an article.
89. Post your company motto or mission statement and explain it in more detail.
90. Talk about how your company is working to save energy.
91. Curate a list of valuable or popular content for your industry and post the links.
92. Repurpose an old article with new research to show how things have changed.
93. Suggest more uses or alternative uses for your product.
94. Choose a theme song/tune for your business and explain why you chose it.
95. Ask your customers what they like best about your product or service and make a post using snippets of their responses.
96. Share some insights about what it’s like to work in your industry.
97. Announce a new work partnership or affiliation.
98. Write about technology and its impact on your industry.
99. List the blogs you subscribe to and the influencers you follow on social media — add comments to explain why and what you get from them.
100. Post some vintage photos of how your industry looked years ago and talk about how things have changed.
101. Write about common mistakes your customers make and how to avoid them.
- Use a range of different types of posts to keep your audience engaged
- Be prompt when writing about current issues and make sure you catch the wave
- Use Search-Engine-Optimised (SEO) keywords that will make your content easy to find
- Space your copy out with short paragraphs and headings to make it easier to read
- Use pictures, graphics and videos to add interest — create your own or scour the free image sites on the web
- Always do your research — and use credible sources
- Credit where credit is due — always post links to your original source material and give photo/image credits where required.
If you need great content, but don’t have the time to create it yourself, that’s where a freelance content writer — like me — can help.
To find out how I could help you create amazing content for your blog, please visit my website or get in touch.