Small-bird-on-tree-branch-with-Spring-blossom

How to use this guide

This pick ‘n’ mix guide is packed with inspiration and ideas for your marketing efforts over the spring period, from March to May 2021.

For each month, I’ve prepared an event calendar, which might inspire a post, promotion or tie-in. I’ve included links where possible, so you’ll find all the information you need, including themes and full event details.

Please double-check the 2021 dates and that the events are still going ahead before you invest time and money on marketing.

There are also three seasonal content themes for each month, which you should be able to adapt for your brand and your audience.

Remember, your content should be about helping rather than selling, so make sure it’s customer focused with a clear What’s In It For Me (WIIFM).

This will be an evolving post that I plan to return to and update every year. For advance notification of updates, make sure you’re following me on LinkedIn or Facebook.

If you need more ideas, you’ll find plenty in my blog post:
101 Blog post ideas for your business.

March 2021

Purple-crocuses-under-cloudy-sky
Image by Gerhard G. from Pixabay 

March 2021 event calendar

1st — National Bed Month (UK)
1st — Brain Tumour Awareness Month
1st — Dechox, for British Heart Foundation (UK)
1st — Endometriosis Awareness Month
1st — Marie Curie Great Daffodil Appeal Month (UK)
1st — Ovarian Cancer Awareness Month (UK)
1st — Walk All Over Cancer Month (UK)

1st — Eating Disorders Awareness Week (UK)
1st — National Careers Week (UK)
1st — Time for a Cuppa Week, for Dementia UK
1st — Self Injury Awareness Day
1st — St David’s Day
1st — Zero Discrimination Day
2nd — British Pie Week
2nd — Endometriosis Awareness Week (UK), TBC
3rd — World Hearing Day
3rd — World Wildlife Day
4th — World Book Day
4th — World Obesity Day
5th — British Science Week
5th — St Piran’s Day
5th — University Mental Health Day (UK), TBC
5th — 40 years since the Sinclair Spectrum ZX81 was released
6th — Healthcare Science Week, TBC
7th — World Glaucoma Week
8th — No More Week, against domestic abuse, TBC
8th — International Women’s Day
9th — National Butchers’ Week (UK), date TBC
9th — National Feet Week, TBC
9th — World Salt Awareness Week, TBC
9th — Sport Relief (UK)
11th — Crufts (UK)
11th — World Kidney Day
11th — National No Smoking Day (UK), date TBC
12th — International School Meals Day, TBC
14th — Mother’s Day (UK)
15th — Neurodiversity Celebration Week (UK)
15th — International Nutrition Hydration Week
16th — Young Carers’ Awareness Day (UK)
17th — St Patrick’s Day
18th — Global Recycling Day, TBC
19th — Red Nose Day, for Comic Relief (UK)
19th — World Sleep Day
20th — International Day of Happiness
20th — Spring Equinox, First Day of Spring (UK)
20th — World Oral Health Day
21st — World Down Syndrome Day
21st — International Day for the Elimination of Racial Discrimination
21st — International Day of Forests
21st — World Poetry Day
22nd — National Complementary Therapy Week (UK), TBC
22nd — Debt Awareness Week (UK), date TBC
22nd — National Intergenerational Week (UK), date TBC
22nd — National Workouts and Wellbeing Week (UK), date TBC
22nd — World Water Day
23rd — World Meteorological Day
25th — International Waffle Day
27th — Neighbour Day
27th — 150 years since the first international rugby match
29th — Family Safety Week, with RoSPA (UK), TBC
29th — World Autism Awareness Week
29th — 150 years since Queen Victoria opened the Royal Albert Hall

March content ideas

1. National Careers Week

National Careers Week runs from March 1–5, 2021.

You can use it as an opportunity to write an inspiring post about your career and how you got where you are today, or about careers and opportunities in your industry. Some of the things you can talk about include:

  • What your job is like and what you do in a typical day
  • How you help people
  • Where you find the most job satisfaction
  • What experience and qualifications you need
  • What the main challenges are
  • How to get started in your career.

2. Season change

In March, the season changes from winter to spring and nature starts coming back to life with new leaves, blossoms and flowers. So it’s a good time to talk about change — particularly inspirational and positive change.

Obviously, you can talk about positive changes you’re making in your business. But you can also inspire your audience to change something by showing them how to:

  • Solve a problem
  • Make their job better or easier
  • Bring about a personal change or development
  • Make a change in their business
  • Enjoy something new or practise something beneficial
  • Improve their mood, posture, health, sleep, diet
  • Style themselves, or their homes, gardens, workspaces
  • Create the best seasonal dishes.

3. British Summertime begins

You could write a Countdown to Summer looking at some of the goals your audience might want to achieve before summer arrives. Depending on your brand, they might include goals for their:

  • Fitness, body
  • Productivity, planning, preparation for time off
  • Holidays or short breaks
  • Summer wardrobe, summer fashions
  • Garden projects, planting, landscaping
  • Home projects, decorating conservatories, summer houses
  • Summer holiday guide, summer holiday essentials
  • Stay-at-home holiday ideas
  • Buyer guides for BBQs, garden furniture, lighting, tents, travel essentials.

Depending on your brand and the amount of material you have, this could be one or a series of articles counting down until the summer months.

April 2021

Image by Herbert Aust from Pixabay 

April 2021 event calendar

1st — Bowel Cancer Awareness Month (UK)
1st — International Caesarean Awareness Month
1st — IBS Awareness Month (UK)
1st — International Parkinson’s Awareness Month
1st — National Pet Month (UK)
1st — Stress Awareness Month (UK)

1st — April Fool’s Day
2nd — Good Friday
3rd — Discover National Parks Fortnight (UK), TBC
4th — International Carrot Day
4th — International Dark Sky Week
4th — Easter Sunday
4th — 300 years since Robert Walpole became the first Prime Minister of the UK
5th — Easter Monday
5th — Start of the new tax year
5th — 400 years since the Mayflower set sail from Plymouth, Massachusetts to make its return journey to Great Britain
7th — World Health Day
10th — World Homeopathy Awareness Week
17th — Love Parks Week (UK), TBC
19th — Allergy Awareness Week (UK), TBC
19th — Orchid Male Cancer Awareness Week, TBC
19th — Great British Beef Week, TBC
19th — MS Awareness Week (UK)
19th — Sustrans Big Pedal (UK)
19th — UK Coffee Week, TBC
21st — National Tea Day (UK)
22nd — International Mother Earth Day
23rd — St George’s Day
23rd — International English Language Day
23rd — International World Book Night, TBC
24th — World Immunisation Week
25th — World Malaria Day
25th — World Penguin Day
25th — Drive It Day, for historic vehicles (UK)
26th — National Gardening Week (UK), TBC
26th — World Intellectual Property Day
28th — World Day for Safety and Health at Work
28th — International Workers’ Memorial Day
28th — Stop Food Waste Day (UK)
29th — International Dance Day
29th — 10 years since the wedding of Prince William and Kate Middleton
30th — Tour de Yorkshire, TBC
30th — International Jazz Day

April content ideas

1. Stress Awareness Month

April is Stress Awareness Month. So how can your business relieve your customers’ stress? Think about:

  • A helpful offer or initiative to run throughout the month
  • A productivity hack or how-to explanation
  • Ideas to make things quicker and easier
  • A time-saving download or idea
  • Some easy money-saving strategies
  • Stress-relieving activities or pursuits.

2. Make time for a cuppa

UK Coffee Week and National Tea Day take place in April, so it’s a great month to have a cuppa and a chat. You could do an interview and write it up into a blog. Some ideas of who to interview or start a discussion with:

  • A client or customer who’s been getting the most out of your product/service
  • An expert in your industry to give insights and future predictions
  • Others working in your field and talking about common challenges or sharing ideas
  • A new employee to talk about what it’s like to work at your company or in your industry
  • Someone from a regulatory body that oversees your industry.

3. April showers

Showers are short bursts of rain that keep the ground watered to promote new springtime growth. You could tie this into a post on other effective things that can be done in short bursts, such as:

  • Cleaning, tidying and maintenance
  • Exercise, fitness, muscle-building
  • Preparation and planning
  • Breaking down large, time-consuming tasks
  • Creating short morning routines to keep on top of ongoing tasks.

May 2021

Daffodils-in-a-wood
Image by Karsten Paulick from Pixabay 

May 2021 event calendar

1st — Local and Community History Month (UK)
1st — Make May Purple/Action on Stroke Month (UK)
1st — National Share a Story Month (UK)
1st — International Skin Cancer Awareness Month
1st — National Walking Month (UK)

1st — World Hypertension Day
2nd — World Asthma Day
2nd — International Dawn Chorus Day
2nd — 5 years since Leicester City won the Premier League
3rd — International Coaching Week
3rd — Sun Awareness Week (UK)
3rd — National Weaning Week (UK), TBC
3rd — Deaf Awareness Week (UK), TBC
3rd — Anaphylaxis Awareness Week (UK), TBC
3rd — 70 years since London’s Royal Festival Hall opened
4th — Star Wars Day
4th — Firefighters’ Memorial Day (UK)
5th — International Day of the Midwife
5th — Cinco de Mayo
6th — International Maternal Mental Health Day, TBC
9th — World Fair Trade Day, TBC
8th — Red Cross Week
8th — National Doughnut Week (UK), TBC
8th — National Mills Weekend (UK)
8th — World Fair Trade Day
9th — Europe Day
9th — National Schizophrenia Day (UK)
10th — Foster Care Fortnight (UK)
10th — Water Saving Week (UK)
10th — National Vegetarian Week (UK)
10th — Coeliac Awareness Week (UK)
10th — Dying Matters Week (UK)
10th — ME Awareness Week (UK)
10th — World Lupus Day
10th — World Poultry Day
11th — International Eat What You Want Day
11th — World Ego Awareness Day
12th — International Nurses’ Day
12th — National Limerick Day (UK)
12th — World Fibromyalgia Day
13th — Mental Health Awareness Week (UK)
15th — World Whisky Day
15th — Spinal Cord Injury Awareness Day (UK), TBC
16th — National Children’s Day (UK)
16th — Young Carers’ Action Day, (UK)
17th — National Smile Month (UK)
17th — Dementia Action/Awareness Week (UK)
17th — Learning at Work Week (UK), TBC
17th — National Epilepsy Week (UK), TBC
17th — World Hypertension Day, TBC
18th — International Museum Day
21st — International Tea Day
21st — World Day for Cultural Diversity
22nd — Go Paddling Week (UK), TBC
22nd — World Goth Day
22nd — Northumberland Day (UK)
23rd — National Children’s Gardening Week (UK), TBC
23rd — English Wine Week
23rd — World Turtle Day
24th — English Tourism Week, TBC
25th — British Tomato Fortnight, TBC
25th — International Missing Children’s Day
28th — World Hunger Day, TBC
29th — World Digestive Health Day
29th — Oak Apple Day (UK)
31st — National BBQ Week
31st — Garden Wildlife Week, (UK), TBC
31st — National Patient Participation Week (UK), TBC
31st — World No Tobacco Day

May content ideas

1. Warmer weather

The warmer weather gives us all a good reason to get outside and do some outdoor activities. Depending on your brand and content goals, here are some ideas of things you might write about:

  • Gardening: planting seeds, vegetable patch, flower tubs, borders
  • Exercise: walking, running, outdoor sports
  • Fashions for the warmer weather
  • Outdoor photography or video
  • Family activities: days out, things to do
  • Outdoor projects: building, renovating, installing, furnishing.

2. Share a story

May is National Share a Story Month in the UK, so why not share a story with your audience. Here are some ideas:

  • Your brand story
  • A client story or case study (with the client’s permission)
  • How you overcame your biggest challenge
  • A valuable lesson you learned
  • How you developed your best-selling product
  • A big mistake you made and how you recovered from it
  • How your product or service is helping customers
  • A made up story or allegory to explain something complex or to illustrate an important point.

3. Spring cleaning

Can you give your customers some ideas to ‘clean up’ what they’re doing? There are lots of themes you could use here, but here are some to get you started:

  • Environmental: recycling, non-polluting, energy saving
  • Streamlining: automating, improving productivity
  • Decluttering: storage solutions, stripping back, being more organised
  • Time-saving: making better use of their time
  • Improving their methods and techniques for getting things done.

Other posts in this series

Content ideas for winter covers the months from December to February.

Content ideas for summer covers the months from June to August.

Content ideas for autumn covers the months from September to November

Want to add an event?

My aim is to build a comprehensive calendar of UK and international events. If there’s a great event that’s missing and you’d like me to consider including it, please get in touch with the details and official website.

Do you need quality content for your business blog?

I’m Jenny Lucas, a freelance content writer based in Leicester, UK.

If you like what you’ve read here, but don’t have the time, skills or inclination to do your own content marketing, I can help by writing it for you.

For more information, head to my content writing page, where you can find out more, or get in touch.