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Newton’s-Cradle-with-one-ball-ready-to-swing

Want more web sales? Keep up the momentum

Momentum: It’s what guides your website visitors through their buyer journey, all the way to making the sale. Build it, sustain it and reap the rewards.

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5 Ways calls to action can kill your conversions

Are your calls to action working for you to bring in new enquiries and sales? Here are five ways your CTAs could be adversely affecting your conversions.

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Construction-PPE

How to sell something your customers don’t want

How do you sell something your audience needs but doesn’t want to pay for? As a former health and safety copywriter, this is something I understand well.

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Bird-of-prey-ready-to-pounce

Does preying on your customers’ insecurities work?

Is making your customers feel inadequate a good way to sell to them? Historically it was effective, but now the market and brands are changing. Here’s how.

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Jenny Lucas Copywriting

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