Momentum: It’s what guides your website visitors through their buyer journey, all the way to making the sale. Build it, sustain it and reap the rewards.
5 Ways calls to action can kill your conversions
Are your calls to action working for you to bring in new enquiries and sales? Here are five ways your CTAs could be adversely affecting your conversions.
How to sell something your customers don’t want
How do you sell something your audience needs but doesn’t want to pay for? As a former health and safety copywriter, this is something I understand well.
Does preying on your customers’ insecurities work?
Is making your customers feel inadequate a good way to sell to them? Historically it was effective, but now the market and brands are changing. Here’s how.